# Immersive Mobile Smartphones integrate more interactive entertainment capabilities. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Dec 19, 2016 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/immersive-mobile ## Key Figures - Trend score: 2.5/10 - Evidence articles: 4 ## What is the Immersive Mobile trend? **Immersive Mobile:** Though technologies such as VR and 3D visuals have barely cracked the home tech market, developments can already be seen in immersive technology for mobile. This is more in line with how the upcoming youth generation is entertaining themselves, speaking to the maximum speed with which today's technology must develop. ## At a Glance - Evidence: 4 featured examples - Articles from: May 5 to Nov 11, 2016 - Published: Dec 19, 2016 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Themes within the Immersive Mobile trend ### Immersive Mobile Entertainment Mobile devices are being equipped with the capability to deliver immersive, personalized entertainment experiences on the go. ### Integration of Existing Technologies Virtual reality and other technologies are being integrated into smartphones in order to provide more immersive experiences without the need for additional hardware. ### Affordable High-End Smartphones Companies in developing economies are producing high-end smartphones at affordable prices, increasing competition in the global smartphone market. ## What the Immersive Mobile trend means for industry ### For Mobile Technology Mobile technology is constantly evolving and integrating new capabilities in order to deliver immersive, personalized experiences to consumers. ### For Entertainment Entertainment companies are leveraging emerging technology like virtual reality to create more immersive and engaging experiences for consumers. ### For Consumer Electronics As smartphone technology advances, competition in the consumer electronics market increases, with companies in developing economies producing affordable high-end devices. ## Workshop question As consumer attention span shrinks, how can your brand incite curiosity and engagement? ## Trend signals for Immersive Mobile Trend score 2.5 out of 10, from popularity 34%, activity 34%, freshness 8%. - Popularity: 34% - Activity: 34% - Freshness: 8% ## Examples of the Immersive Mobile trend 4 featured examples from May 5 to Nov 11, 2016. - [AR Smartphone Docks](https://www.trendhunter.com/trends/Oak-iPhone-dock): The 'Oak' iPhone Dock Allows For Immersive Gaming and Musicianship (Category: Tech) Implication: Opportunity for disruptive innovation in the development of accessories that enhance the AR gaming experience on smartphones. - [Printed VR Goggles](https://www.trendhunter.com/trends/altergaze): Altergaze's Virtual Reality Glasses are Crowdsourced and 3D-Printed (Category: Art & Design) Implication: Developing new VR products that leverage the existing features of smartphones to enhance user experience and reduce costs. - [3D-Enabled Smartphones](https://www.trendhunter.com/trends/indian-smartphone): This Indian Smartphone Lets You View Immersive 3D Video Content (Category: Tech) Implication: The development of 3D-enabled smartphones presents an opportunity for manufacturers to differentiate themselves in a crowded market and offer a new level of immersive content crea… - [Smartphone VR Remote Controls](https://www.trendhunter.com/trends/vr-remote): The Remoria VR 'Lignum' VR Remote Control Expands Capabilities (Category: Tech) Implication: The Remoria VR 'Lignum' remote integrates with the virtual reality industry by providing a convenient way for users to interact with VR content through their smartphones. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)