# Immersive Lighting Modern media is enhanced through connected TV and monitor backlights. By [Kanesa D](https://www.trendhunter.com/kanesadavid), Insights Content Producer | Published Jan 17, 2024 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/immersive-lighting ## Key Figures - Trend score: 5.1/10 - Evidence articles: 4 ## What is the Immersive Lighting trend? **Immersive Lighting:** Brands are creating smart backlights that illuminate the rear of a monitor or television. These light strips elevate the perceived depth and vibrancy of colors and match what’s on the screen, alleviating eye fatigue and strain in dimly lit spaces. ## The consumer insight behind the Immersive Lighting trend Consumers who regularly consume content often look for products that enhance their comfort, allowing them to watch for longer periods. Reflecting a value for immersive and uninterrupted viewing, these individuals prioritize the quality and duration of their content consumption sessions, seeking out devices that offer seamless integration with their streaming devices. Brands that prioritize user comfort can attract consumers who value functionality and overall experience during leisure. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 6 to Nov 17, 2023 - Published: Jan 17, 2024 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Immersive Lighting trend ### Immersive Lighting Brands are creating smart backlights that illuminate the rear of a monitor or television, elevating the perceived depth and vibrancy of colors and alleviating eye fatigue and strain in dimly lit spaces. ### Connected TV Consumers seek devices that offer seamless integration with their streaming devices, reflecting a value for immersive and uninterrupted viewing and prioritizing the quality and duration of their content consumption sessions. ### Personalized Viewing Experience Consumers value functionality and overall experience during leisure, seeking out products that enhance their comfort and allow them to watch content for longer periods. ## What the Immersive Lighting trend means for industry ### For Home Entertainment Innovative lighting solutions for televisions and monitors can provide a captivating and visually dynamic environment for a more immersive home entertainment experience. ### For Smart Home Connected backlights that sync with streaming devices and existing smart home ecosystems offer seamless integration and personalized lighting experiences. ### For Consumer Electronics Consumers seek devices that alleviate eye fatigue and strain in dimly lit spaces, enhancing their comfort and overall experience during leisure. ## Workshop question How can your brand creatively address consumer desire for comfort and leisure? ## Trend signals for Immersive Lighting Trend score 5.1 out of 10, from popularity 67%, activity 64%, freshness 21%. - Popularity: 67% - Activity: 64% - Freshness: 21% ## Examples of the Immersive Lighting trend 4 featured examples from Jan 6 to Nov 17, 2023. - [Intelligent TV Backlight Systems](https://www.trendhunter.com/trends/nanoleaf-4d): Nanoleaf 4D Immerses Viewers in Illumination at CES 2023 (Category: Tech) Implication: Enhancing the home entertainment industry by providing innovative lighting solutions that create an immersive viewing experience. - [Content-Synced TV Light Systems](https://www.trendhunter.com/trends/govee-tv-backlight-3-lite): The Govee TV Backlight 3 Lite Captures Any Color Instantly (Category: Tech) Implication: The immersive lighting solution of the Govee TV Backlight 3 Lite creates a disruptive innovation opportunity in the home entertainment industry. - [Dual-Camera Television Light Systems](https://www.trendhunter.com/trends/govee-envisual-tv-backlight): The Govee Envisual TV Backlight T2 Creates Visual Effects (Category: Tech) Implication: Disruptive innovation opportunities exist in the consumer electronics industry to develop advanced TV lighting systems that enhance viewer immersion. - [TV-Connected LED Strips](https://www.trendhunter.com/trends/nanoleaf-3): The Nanoleaf 4D Transforms the Home Entertainment Experience with Lights (Category: Tech) Implication: The Nanoleaf 4D revolutionizes the at-home entertainment sector with its revolutionary screen mirror camera kit. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Self-Cleaning Smart Vacuums](https://www.trendhunter.com/trends/tinecos-pure-one-station-5) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) All articles: [Tech](https://www.trendhunter.com/tech)