# Immersive Branding Fully engrossing consumers in surrounded campaigns. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Feb 24, 2012, updated Mar 27, 2012 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/immersive-branding ## Key Figures - Trend score: 3.9/10 - Evidence articles: 7 ## What is the Immersive Branding trend? **Immersive Branding:** A brand can captivate an audience through strong visuals, resonating messages and engaging interaction, but they can go above and beyond that with full immersion, creating a total brand experience in which the customer is surrounded and completely immersed in a brand. Coca-Cola and Cadbury are two brands that are trying out this new form of infectious messaging, in which campaigns include larger-than-life productions, fantasy lands, bus rides, parties and more. ## At a Glance - Evidence: 7 featured examples - Articles from: Jan 26 to Feb 13, 2012 - Published: Feb 24, 2012 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Immersive Branding trend ### Brand Immersion Brands are creating fully-immersive experiences for customers, allowing them to be completely surrounded by the brand. ### Social Partying Brands are partnering with House Party to host sponsored social events where consumers can get free products to try, while providing a more authentic and intimate setting than traditional advertising channels. ### Augmented Reality Brands are using augmented reality mirrors and digital projections to create immersive experiences for customers. ## What the Immersive Branding trend means for industry ### For Advertising Brands can take advantage of immersive branding and augmented reality to create unique advertising campaigns. ### For Hospitality The concept of turning apartments into billboard ads or providing unique internships provides hotels with new ways to attract customers with immersive and unique offerings. ### For Consumer Products Consumer brands can partner with House Party or create their own branded social events to provide consumers with exclusive access to products and build a more loyal customer base. ## Trend signals for Immersive Branding Trend score 3.9 out of 10, from popularity 58%, activity 51%, freshness 8%. - Popularity: 58% - Activity: 51% - Freshness: 8% ## Examples of the Immersive Branding trend 7 featured examples from Jan 26 to Feb 13, 2012. - [Immersive Brand Projections](https://www.trendhunter.com/trends/coca-cola-future-room): Antilop Creates Coca-Cola Future Room for Santralistanbul (Category: Art & Design) Implication: Creative agencies can explore the development of immersive digital experiences and projection mapping installations to offer innovative marketing solutions to their clients. - [Fantastical Doll Wardrobes](https://www.trendhunter.com/trends/see-what-happens-when-you-play-with-barbie): The 'See What Happens When You Play With Barbie' Campaign (Category: Marketing) Implication: The 'See What Happens When You Play With Barbie' campaign demonstrates new possibilities for engaging children and showcasing the potential of toy manufacturing. - [Imaginary Chocolate Lands](https://www.trendhunter.com/trends/dairy-milk-bubbly): Cadbury's Joyville Promotes the New Dairy Milk Bubbly (Category: Marketing) Implication: The confectionery industry can explore the creation of immersive brand experiences and storytelling campaigns inspired by imaginary chocolate lands. - [Chic Advertising Apartments](https://www.trendhunter.com/trends/the-billboard-house): The Billboard House from Apostrophy's is Large and Livable (Category: Marketing) Implication: Real estate companies can explore the potential of partnering with advertisers to create unique, dual-purpose living spaces. - [Creative Incentivized Internships](https://www.trendhunter.com/trends/mortierbrigade-hotel): Trainees Must Earn Their Way Up the Mortierbrigade Hotel (Category: Marketing) Implication: Disruptive innovation opportunity: Integrate interactive and immersive experiences into advertising and marketing campaigns to capture audience attention. - [Branded Bus Rides](https://www.trendhunter.com/trends/topshop-tour-bus): The Topshop Tour Bus Promotes Opening of Melbourne Store (Category: Business) Implication: Fashion retailers can use branded tour buses to promote new store openings or seasonal sales, creating thrilling experiences that bring people to their stores. - [Sponsored Social Soirees](https://www.trendhunter.com/trends/house-party): Brands Can Use 'House Party' to Market Products Directly to Customers (Category: Marketing) Implication: CPG brands can leverage the trend of branded house parties to create direct connections with consumers and generate excitement and word-of-mouth buzz for their products. ## Recent trend clusters - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Countertop Craft](https://www.trendhunter.com/protrends/countertop-craft) (Lifestyle) - [Inclusive Formulas](https://www.trendhunter.com/protrends/inclusive-formulas) (Fashion) - [Ready Regimens](https://www.trendhunter.com/protrends/ready-regimens) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Marketing](https://www.trendhunter.com/marketing)