# Immersive Audio Heightening engagement, audio systems turn to experiential adaptations. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Dec 4, 2014 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/immersive-audio ## Key Figures - Trend score: 2.6/10 - Evidence articles: 6 ## What is the Immersive Audio trend? **Immersive Audio:** Moving beyond the allure of sound quality, speakers and audio devices are turning to more experiential adaptations to heighten consumer engagement. Appealing to consumer senses with augmented visuals and interactive activities, brands are seeking to expand an often solitary experience into a much more social and communal activity. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 30, 2013 to Nov 5, 2015 - Published: Dec 4, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Immersive Audio trend ### Experiential Adaptations Brands are seeking to expand an often solitary experience into a much more social and communal activity by using augmented visuals and interactive activities. ### Interactive Installations Designers and marketers are creating interactive installations that engage multiple senses, creating a deeper connection to the audience. ### Seamless Human-Computer Interaction Various companies are aiming to make human-computer interactions more seamless and natural, with a focus on making devices that interact via natural conversations. ## What the Immersive Audio trend means for industry ### For Audio Technology The use of experiential adaptations in speaker and audio devices calls for innovative designs that captivate the senses beyond sound quality. ### For Event Marketing Interactive installations in events are perfect for engaging the audience and creating a memorable experience for consumers. ### For Consumer Electronics Creating devices that allow seamless interaction with humans and machines is becoming a trend, bringing about changes in how consumers expect to interact with technology in their homes and workplaces. ## Trend signals for Immersive Audio Trend score 2.6 out of 10, from popularity 42%, activity 28%, freshness 8%. - Popularity: 42% - Activity: 28% - Freshness: 8% ## Examples of the Immersive Audio trend 6 featured examples from Jan 30, 2013 to Nov 5, 2015. - [Sci-Fi Computers](https://www.trendhunter.com/trends/ubi): The Ubi Computer Takes Commands Via Natural Conversation (Category: Tech) Implication: The Ubi computer's unique interaction method makes it a potential disruptor in the consumer electronics industry. - [Touch-Activated Talking Walls](https://www.trendhunter.com/trends/interactive-audio-book): This Wall Hosts an Interactive Audio Book Activated by Touch (Category: Marketing) Implication: Opportunity for publishing companies to create interactive audio books and enhance their offerings. - [Music-Playing Lava Lamps](https://www.trendhunter.com/trends/lava-lamp): The Waves Bluetooth Speaker Generates Light Displays (Category: Art & Design) Implication: Consumer electronics companies can develop smart speakers that offer customizable light displays to enhance the audio experience. - [Action Audio Microphones](https://www.trendhunter.com/trends/wearpro): The Wearpro Mic Captures Your Audio Perspective (Category: Tech) Implication: The wearable microphone trend can disrupt the sports and adventure photography industry by providing more engaging multimedia content. - [Visualizing Cylindrical Stereos](https://www.trendhunter.com/trends/lop-jukebox): The Hi-Tech Lop Jukebox Plays Pixelated Videos to Accompany Sound (Category: Tech) Implication: The consumer electronics industry can explore opportunities to develop innovative audio towers with cutting-edge features like 360-degree visualizers and immersive sensory experie… - [Music-Streaming Drones](https://www.trendhunter.com/trends/spotify-partydrone): The Spotify PartyDrone Plays Personalized Music to Festival Goers (Category: Marketing) Implication: Companies in the music streaming industry can leverage drones to offer personalized music delivery and enhance user engagement. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Self-Cleaning Smart Vacuums](https://www.trendhunter.com/trends/tinecos-pure-one-station-5) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) All articles: [Tech](https://www.trendhunter.com/tech)