# Imitation Theatre Brands provide enhancements to at-home streaming services. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 26, 2018 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/imitation-theatre ## Key Figures - Trend score: 4.5/10 - Evidence articles: 4 ## What is the Imitation Theatre trend? **Imitation Theatre:** With the rise of at-home streaming having a negative impact on the movie theatre industry, brands are taking advantage of opportunities that replicate the movie theatre experience at home, or at least enhance at-home streaming habits. This shift comes as brands understand that they are now required to react to consumers' behavioral habits, rather than simply making attempts to establish or influence those habits. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 28, 2017 to Jun 26, 2018 - Published: Jun 26, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Imitation Theatre trend ### At-home Experience Enhancement Brands are exploring opportunities to replicate or enhance the movie theatre experience at home. ### Connected Devices Products that enable consumers to use devices more conveniently while at home are gaining in popularity. ### Virtual Reality Entertainment services providers are using VR technology to immerse viewers in their favourite content. ## What the Imitation Theatre trend means for industry ### For Consumer Electronics Growth opportunities exist for companies that produce devices which enhance or offer more convenience to at-home entertainment experiences. ### For Food and Beverage The shift to at-home streaming has led to increased demand for enhanced and shareable snacking options. ### For Entertainment The integration of VR technology into streaming services offers disruptive innovation opportunities for companies looking to provide a more immersive entertainment experience. ## Workshop question How can your brand better respond to changing consumer lifestyles? ## Trend signals for Imitation Theatre Trend score 4.5 out of 10, from popularity 65%, activity 62%, freshness 8%. - Popularity: 65% - Activity: 62% - Freshness: 8% ## Examples of the Imitation Theatre trend 4 featured examples from Aug 28, 2017 to Jun 26, 2018. - [Bed-Friendly Device Holders](https://www.trendhunter.com/trends/mysa-stand): The 'MYSA' Stand Sits Securely on Your Bed Pillows (Category: Tech) Implication: The MYSA stand offers new opportunities for innovation in the smartphone and tablet accessories industry. - [Streaming-Friendly Popcorn Snacks](https://www.trendhunter.com/trends/epic-popcorn): These Epic Popcorn Tubs Have Been Developed for Binge Watchers (Category: Lifestyle) Implication: The food and beverage industry has the opportunity to create new snacking options that cater to the streaming trend. - [VR TV Streaming Services](https://www.trendhunter.com/trends/oculus-tv): The Oculus TV VR Service Immerses Viewers in Their Favorite Content (Category: Tech) Implication: Streaming service providers like Netflix, Showtime, and Hulu can leverage virtual reality technology to offer a unique and immersive viewing experience to their subscribers. - [Streaming Site Cannabis Strains](https://www.trendhunter.com/trends/the-netflix-collection): The Netflix Collection Offers 10 Strains of Medical Cannabis (Category: Lifestyle) Implication: Streaming services with the potential for integrated cross-promotion products. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)