# Imagined 2012 Designers and futurists are offering insight into what's to come. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 25, 2008, updated Nov 19, 2009 | Category: [Special](https://www.trendhunter.com/pro/category/special-features) Source: Trend Hunter, https://www.trendhunter.com/protrends/imagined-2012-designers-and-futurists-are-offering-insight-into-whats-to-co ## Key Figures - Trend score: 4.7/10 - Evidence articles: 12 ## What is the Imagined 2012 trend? **Imagined 2012:** A range of mass scale innovations and designs are expected to be created by 2012, and an endless stream of promises are being made for the changes we should expect. In the next three years, the world is hopeful to see many more green innovations and dedicated advances to help moderate climate change. ## At a Glance - Evidence: 12 featured examples - Articles from: Aug 11, 2007 to Sep 25, 2008 - Published: Sep 25, 2008 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Imagined 2012 trend ### Green Innovations Mass scale innovations and designs promoting moderation of climate change by being eco-friendly were promised by experts by 2012. ### Preparation for Disasters and Unforeseen Circumstances Increasing discussions about natural disasters and nuclear threats have led to the importance of being prepared for the worst by developing products that appeal to safety-conscious consumers. ### High-Speed Broadband BT Telecom's projected £1.5 billion investment for faster, more reliable internet access to both urban and rural areas was proposed, with the possibility of speeds reaching up to 1,000 Mb/s. ## What the Imagined 2012 trend means for industry ### For Hospitality Opportunities for creating unique hotel experiences through exotic and luxury accommodations like space, sea, and air travel and eco-friendly features. ### For Technology Innovative products and services that address disaster preparation and safety concerns are significant opportunities for companies in the technology field. ### For Construction and Architecture Opportunities to build sustainable structures like flat-pack stadiums and eco-friendy buildings. ## Trend signals for Imagined 2012 Trend score 4.7 out of 10, from popularity 64%, activity 69%, freshness 8%. - Popularity: 64% - Activity: 69% - Freshness: 8% ## Examples of the Imagined 2012 trend 12 featured examples from Aug 11, 2007 to Sep 25, 2008. - [Indoor City 2](https://www.trendhunter.com/trends/crystal-island): Crystal Island in Moscow (Category: Art & Design) Implication: The architecture industry can explore the possibilities of creating eco-friendly megastructures with internal weather systems. - [Super Hybrid Cars](https://www.trendhunter.com/trends/antro-solo): Antro Solo is Solar, Human & Gas-Electric (Category: Autos) Implication: Disruptive innovation opportunity: Integrate hybrid power arrangements and lightweight materials into the design and manufacturing processes of automotive vehicles. - [$4 Million Space Hotel](https://www.trendhunter.com/trends/space-hotel-to-open-in-2012): Galactic Suite To Open In 2012 (Category: Luxury) Implication: The opening of the Galactic Suite space hotel in 2012 offers a disruptive innovation opportunity for the hospitality industry, expanding the concept of luxury accommodation to out… - [MGM Mirage Abu Dhabi](https://www.trendhunter.com/trends/mgm-mirage-abu-dhabi): $3B Luxury Resort by 2012 (Category: Luxury) Implication: Disruptive innovation opportunity: Implementing contactless technology solutions and virtual concierge services in the hospitality industry. - [Phones of 2012](https://www.trendhunter.com/trends/provoke-phone-2012): Express, Share & Feel (Category: Tech) Implication: Mobile device manufacturers can leverage the trend towards customization to create devices with a wide range of features and looks that resonate with individual users. - [Flying Casinos](https://www.trendhunter.com/trends/airbus-a380-flying-casinos-spark-interest-in-asian-markets): Airbus A380 Spark Interest in Asian Markets (Category: Luxury) Implication: Airlines may need to adapt business strategies to compete with the A380 by including more entertainment services on-board. - [Flatpack Stadiums](https://www.trendhunter.com/trends/flatpack-stadiums-2012-london-olympics): 2012 London Olympics Architecture (Category: Unique) Implication: Disruptive innovation opportunity: Collaborate with architects and designers to create innovative and sustainable stadium structures. - [Backyard Reactors by 2012](https://www.trendhunter.com/trends/hyperion-power): Hyperion Power Generation (Category: Unique) Implication: The energy industry can benefit from developing smaller, more portable nuclear reactors as alternative energy solutions. - [World's Longest Arch Bridge](https://www.trendhunter.com/trends/worlds-longest-arch-bridge-in-dubai): 667 Meter Bridge in Dubai (Category: Art & Design) Implication: The construction of the world's longest arch bridge will drive innovation and development in the construction industry. - [Google's Lunar Lure](https://www.trendhunter.com/trends/google-moon): $30M For Private Landing (Category: Science) Implication: Companies providing space innovation technology for private lunar exploration. - [Faster Broadband in the UK](https://www.trendhunter.com/trends/fastest-broadband-unveiled-by-bt-up-to-100-mb-s): BT Announces up to 100 MB/s (Category: Lifestyle) Implication: Companies in the telecommunications industry should consider investing in fibre optic technology to stay competitive and provide faster and more reliable internet access. - [Multicultural Event Planning](https://www.trendhunter.com/trends/politically-correct-loos-londons-olympic-toilets-will-not-face-mecca): Toilets at 2012 Olympics to Face Away from Mecca (Category: Social Good) Implication: Opportunities for event planners to provide more inclusive services and facilities, catering to diverse demographics. ## Recent trend clusters - [Format Flexing](https://www.trendhunter.com/protrends/workout-energy-formats) (Lifestyle) - [Package Play](https://www.trendhunter.com/protrends/promotional-food-packaging) (Marketing) - [Affinity Sailings](https://www.trendhunter.com/protrends/themed-travel-experiences) (World) - [Care Continuity](https://www.trendhunter.com/protrends/hormonal-health-services) (Lifestyle) ## Trending in Special - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Nourishing Almond Sets](https://www.trendhunter.com/trends/almond-sublime-favorites) - [Dynamic Outerwear Holiday Campaigns](https://www.trendhunter.com/trends/holiday-2026-campaign) - [Wellness-Themed Gift Sets](https://www.trendhunter.com/trends/bleu-lavande1) All articles: [Special](https://www.trendhunter.com/special)