# Imaginative Comfort Formal infant accessories experience a backlash as parents demand imagination. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Apr 28, 2014 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/imaginative-comfort ## Key Figures - Trend score: 3.1/10 - Evidence articles: 6 ## What is the Imaginative Comfort trend? **Imaginative Comfort:** Despite the move towards fashion-conscious clothing and accessories in the youth market, a rise in design that focuses on imagination and comfort is rebranding the infantile stage as hip. Sparked by parental desire to express individuality, the designs allow a divergence from the status obsession that is now commonplace for urban parents with double incomes. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 29, 2013 to Feb 19, 2014 - Published: Apr 28, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America ## Themes within the Imaginative Comfort trend ### Designing for imagination and comfort Designing for imagination and comfort is rebranding the infantile stage as hip. ### Personalized Baby Accessories Parents are seeking individualistic designs for baby accessories. ### Playful baby accessories Accessories designed for imaginative play are increasing in demand. ## What the Imaginative Comfort trend means for industry ### For Baby products Designers in the baby industry have an opportunity to provide personalized, imaginative baby accessories ### For Fashion Industry The fashion industry can meet trends by designing imaginative, comfortable clothing and accessories for infants ### For Toy Industry Toy designers can offer accessories and products that promote imaginative play. ## Trend signals for Imaginative Comfort Trend score 3.1 out of 10, from popularity 46%, activity 40%, freshness 8%. - Popularity: 46% - Activity: 40% - Freshness: 8% ## Examples of the Imaginative Comfort trend 6 featured examples from Jul 29, 2013 to Feb 19, 2014. - [Adorably Ferocious Toddler Costumes](https://www.trendhunter.com/trends/hammerhead-shark-outfit): This Hammerhead Shark Outfit is Perfect for Children to Wear (Category: Life-Stages) Implication: Disruption opportunity for children's clothing brands to design and produce more adorable predator-themed costumes. - [Cute Crochet Baby Crowns](https://www.trendhunter.com/trends/baby-hat): This Crochet Crown Baby Hat Turns Any Infant into a Princess (Category: Life-Stages) Implication: Disruptive innovation opportunities may include incorporating crochet baby hats and other trendy accessories into the fashion accessories industry to cater to a broader customer b… - [Burrito-Inspired Baby Blankets](https://www.trendhunter.com/trends/tortilla-baby-swaddle): The Tortilla Baby Swaddle Turns Your Baby into Mexican Food (Category: Pop Culture) Implication: Disruptive innovation opportunity: Introduce innovative and creative baby products that cater to the evolving tastes and preferences of modern parents. - [Fishy Infant Sleepers](https://www.trendhunter.com/trends/baby-bites): These Baby Bites Sleeping Bags Will Hungrily Keep Your Young Ones Warm (Category: Art & Design) Implication: The Baby Bites sleeping bags demonstrate the potential for creative baby sleep products that combine functionality with unique designs and styles. - [Heroic Baby Bibs](https://www.trendhunter.com/trends/superhero-bib): This Adorable Superhero Bib Comes Complete with Its Own Mini Cape (Category: Life-Stages) Implication: The baby product industry can benefit from introducing more unique and creative products that cater to parents looking for entertaining and functional baby items. - [Imagination-Aiding Accessories](https://www.trendhunter.com/trends/seasons-play-silks): Seasons Play Silks Encourage Interactivity During Playtime (Category: Life-Stages) Implication: Disruptive innovation in the market for interactive and adaptable playtime accessories for children. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)