# Illustrated Awareness Human rights awareness as a byproduct of artistic creativity. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 28, 2008, updated Nov 19, 2009 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/illustrated-awareness-human-rights-awareness-as-a-byproduct-of-artistic-cre ## Key Figures - Trend score: 4.3/10 - Evidence articles: 7 ## What is the Illustrated Awareness trend? **Illustrated Awareness:** People have a tendency to look at creative artworks longer than basic photographs, and much longer than words. When trying to bring awareness to something, the longer the target can be engaged with the campaign, the better. ## At a Glance - Evidence: 7 featured examples - Articles from: Apr 23 to Sep 22, 2008 - Published: Sep 28, 2008 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Illustrated Awareness trend ### Artistic Engagement for Awareness Creative artworks are being used longer than basic photographs and words to increase the time target can be engaged with the campaign. ### Interactive Engagement Tools Tools such as Second Life and Virtual Simulations are being used to build awareness about social causes. ### Emotional-Driven Messages via Animation Animated short films and advertisements are being used to deliver powerful, emotional-driven messages about sensitive causes. ## What the Illustrated Awareness trend means for industry ### For Social Activism Social activists can use art, interactive engagement tools, and emotional-driven messages to reach and engage the public about social causes. ### For Advertisement Industry Advertisements can use creative engagement tools and emotional-driven messages to increase viewer engagement and drive brand awareness. ### For Film and Animation Industry Films and animations can be used to deliver powerful and emotional-driven messages about a variety of causes, including environmental issues and social justice. ## Trend signals for Illustrated Awareness Trend score 4.3 out of 10, from popularity 74%, activity 46%, freshness 8%. - Popularity: 74% - Activity: 46% - Freshness: 8% ## Examples of the Illustrated Awareness trend 7 featured examples from Apr 23 to Sep 22, 2008. - [Drawing With Mosquitos](https://www.trendhunter.com/trends/drawing-with-mosquitos): Malaria Kills More Than Hitler, Stalin, Tanks & Bombs (Category: Art & Design) Implication: The advertising industry can implement the use of shocking or creative methods such as the use of mosquitos in their campaigns to differentiate themselves and grab the attention o… - [Suicidal Animated Animals](https://www.trendhunter.com/trends/suicidal-animals-in-psa-disturbing-global-warming-animation): Disturbing Global Warming PSA (Category: Eco) Implication: Creating innovative and impactful content for ad campaigns. - [Animated Art as a PSA](https://www.trendhunter.com/trends/burma-viral): 'Burma Viral' for Myanmar (Category: Pop Culture) Implication: Disruptive innovation opportunities in creating visually stunning and emotionally resonant animated campaigns for social causes. - [Humans as Earth's Parasites](https://www.trendhunter.com/trends/environment-psa): Animated Environment PSA (Category: Eco) Implication: Disruptive innovation opportunity for creating powerful and impactful advertisements that promote awareness and social responsibility towards environmental issues. - [Interactive Guantanamo](https://www.trendhunter.com/trends/second-life-gone-political-gone-gitmo-is-a-political-prison): Second Life Gone Gitmo (Category: Marketing) Implication: Exploring new ways to engage audiences and tell compelling stories. - [Awareness Ads with Punch](https://www.trendhunter.com/trends/shockvertising-with-punch-anti-abuse-poster): The Cowards' Show Against Domestic Violence (Category: Social Good) Implication: Opportunities for the advertising industry to create campaigns that push the boundaries and promote important social causes. - [Inspirational Disability Ads](https://www.trendhunter.com/trends/the-rights-of-the-physically-challenged-argentinas-awareness-campaign): Argentina Awareness Campaign (Category: Social Good) Implication: Opportunity for ad agencies to create inclusive campaigns that highlight social causes and promote positive change. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)