# Breakthroughvertising Interactive bus stops encourage bored patrons to engage with brands. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 3, 2008, updated Nov 19, 2009 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/idle-brand-stimulation-interactive-bus-stops-encourage-bored-patrons-to-eng ## Key Figures - Trend score: 3.9/10 - Evidence articles: 5 ## What is the Breakthroughvertising trend? **Breakthroughvertising:** Engaging bus stop advertisements are garnering attention even in ad-saturated metropolitan cores, as they captivate the attention of the waiting public. Entertaining the idle with advertisements is a win-win situation, and clever way to foster positive brand association. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 30 to Sep 2, 2008 - Published: Sep 3, 2008 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Breakthroughvertising trend ### Interactive Advertising Interactive bus stop advertisements are a brilliant way to engage potential customers and foster positive brand association. ### Eco-Friendly Campaigns Solar-powered and fruit dispensing bus stops show initiative towards eco-friendly campaigns. ### Creative Installations Creative bus stop installations show how designs can be visually impressive and eye catching. ## What the Breakthroughvertising trend means for industry ### For Advertising Industry The advertising industry can take advantage of interactive campaigns to engage potential customers. ### For Environment and Sustainability Industry The environment and sustainability industry can utilize eco-friendly initiatives in advertising campaigns. ### For Public Transportation Industry The public transportation industry can create better customer experiences through creative installations. ## Trend signals for Breakthroughvertising Trend score 3.9 out of 10, from popularity 53%, activity 57%, freshness 8%. - Popularity: 53% - Activity: 57% - Freshness: 8% ## Examples of the Breakthroughvertising trend 5 featured examples from Mar 30 to Sep 2, 2008. - [Anonymous Texts at Bus Stops](https://www.trendhunter.com/trends/bluetooth-big-bro): Big Brother's Creepy Bluetooth Campaign (Category: Pop Culture) Implication: Potential for entertainment industry to use disruptive advertising strategies to promote TV shows and movies. - [7 Creative Bus Stops](https://www.trendhunter.com/trends/creative-bus-stops) (Category: Art & Design) Implication: Opportunity for disruptive innovation in revolutionizing the design and functionality of bus stops in urban areas. - [Fruit Dispensing Bus Stops](https://www.trendhunter.com/trends/fruit-dispensing-bus-stop-help-yourself-bus-stops-turned-into-vending-machi): Pruhealth Campaign (Category: Marketing) Implication: The fruit dispensing bus stops present an opportunity for health insurance companies to promote their services through innovative and health-focused marketing campaigns. - [Solar Powered Bus Stop Ads](https://www.trendhunter.com/trends/solar-bus-shelters): Fuel Miami LLC i-Shelters (Category: Eco) Implication: The advertising industry can capitalize on the trend of eco-friendly advertisements by offering sustainable advertising options to clients, such as solar-powered billboards and po… - [Emergency Light Sabers](https://www.trendhunter.com/trends/star-wars-bus-stop-ad-beware-of-the-sith): Star Wars Bus Stop Ad Prepares You for the Sith (Category: Marketing) Implication: Exploring innovative ways to grab the attention of consumers and create memorable brand experiences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)