# Icelandic Inspiration Icelandic-style yogurt gains momentum with North American consumers. By [Mary Van Puymbroeck](https://www.trendhunter.com/Mary.Puymbroeck), Research Advisor at Trend Hunter | Published Oct 18, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/icelandic-invasion ## Key Figures - Trend score: 3.9/10 - Evidence articles: 6 ## What is the Icelandic Inspiration trend? **Icelandic Inspiration:** Icelandic-style skyr has captured the attention of novelty-seeking consumers. Similar in texture and taste to yogurt but made with active bacterial cultures that are specific to skyr, the product is gaining popularity in North America for its nutritious formula which is high in calcium and protein, and low in sugar. ## The consumer insight behind the Icelandic Inspiration trend In a bid to make the most out of their diet, health-conscious consumers are interested in experimenting with different products that carry nutritious benefits. When surveying new offerings on the market, curiosity-driven individuals often opt-in for formulas that are unfamiliar to them. As a result, they are not only trying products that might suit their unique dietary preferences, but they are also indulging in a novelty experience. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 8, 2016 to Aug 2, 2018 - Published: Oct 18, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Icelandic Inspiration trend ### Novelty-seeking consumers Curiosity-driven individuals often opt-in for formulas that are unfamiliar to them. ### High-protein and low-sugar options With consumer preferences for low-fat and high-protein foods increasing, brands are responding with new options. ### Functional ingredients Brands are responding with new options that incorporate recipes and ingredients from around the world. ## What the Icelandic Inspiration trend means for industry ### For Food and Beverage Industry Incorporating naturally functional ingredients in products can set a business apart and meet the evolving needs of consumers. ### For Fitness and Wellness Industry There is an increasing demand for healthy food options that provide high nutritional value to supplement a healthy and active lifestyle. ### For Hospitality Industry Hotels, restaurants, and cafes can benefit from offering a diverse range of healthy options that cater to a wide range of dietary preferences. ## Workshop question Where can your brand pull inspiration from recent and emerging trends in recreational travel? ## Trend signals for Icelandic Inspiration Trend score 3.9 out of 10, from popularity 58%, activity 53%, freshness 8%. - Popularity: 58% - Activity: 53% - Freshness: 8% ## Examples of the Icelandic Inspiration trend 6 featured examples from Jul 8, 2016 to Aug 2, 2018. - [Functional Icelandic Yogurts](https://www.trendhunter.com/trends/icelandic-yogurt): The New Nordic Dairy Co.'s Whole Milk Skyr Has Matcha & Rosewater (Category: Lifestyle) Implication: Offering new and innovative dairy products to consumers who are seeking unique and healthy food options. - [Mix-In Low-Sugar Yogurts](https://www.trendhunter.com/trends/low-sugar-yogurt): siggi's SIMPLE SIDES Pair Whole-Milk Skyr with Nourishing Add-Ins (Category: Lifestyle) Implication: Innovations in the yogurt industry with low-sugar options and unique add-ins. - [Blended Icelandic Yogurts](https://www.trendhunter.com/trends/green-mountain-creamery): Green Mountain Creamery's Skyr Makes Icelandic-Style Yogurt Accessible (Category: Lifestyle) Implication: Incorporating blended Icelandic yogurts into the dairy product industry can attract consumers looking for new and exciting yogurt options with unique flavors. - [Protein-Rich Icelandic Yogurts](https://www.trendhunter.com/trends/skyr-cultures): This Icelandic Dairy Product is Made from Heirloom Skyr Cultures (Category: Lifestyle) Implication: Protein-rich yogurts made with unique ingredients is a growing trend in the dairy industry, appealing to consumers looking for healthy and flavorful dairy products. - [Icelandic Cheese Spreads](https://www.trendhunter.com/trends/cream-cheese-spread): Arla Foods' Cream Cheese Spread is Prepared with Icelandic Yogurt (Category: Lifestyle) Implication: Disruptive innovation opportunity: Building a range of dairy products that cater to evolving consumer preferences, such as skyr-based cream cheese spreads. - [Protein-Rich Icelandic Yogurts](https://www.trendhunter.com/trends/skyr-yogurts): The Danone Light & Free Skyr Yogurts Contain No Fat or Added Sugar (Category: Lifestyle) Implication: The food and beverage industry can seize the opportunity to develop more low-fat and high-protein products, such as yogurts, to meet the growing demand of health-conscious consume… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)