Brands revive shaved ice desserts by revamping the format
Implications - Traditionally targeting young consumers, snow cones take on a new look to appeal to older consumers with a sense of nostalgia. The icy desserts embody new flavors and unique formats that are ideal for social sharing -- great for Millennials and Gen Z. The revival of this dessert showcases new ways that brands can relaunch traditional products with a twist of novelty.
Workshop Question - What is one product that your brand can revive and revamp for the modern consumer appeal?