# Iced Infusion Ice cream brands incorporate unlikely infusions as a means to market their products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 24, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/iced-infusion ## Key Figures - Trend score: 3.8/10 - Evidence articles: 8 ## What is the Iced Infusion trend? **Iced Infusion:** The incorporation of unlikely and unexpected flavors into ice creams reveals the potential for innovation via relatively simple platforms that can be as traditional and commonplace as this frozen dessert. ## The consumer insight behind the Iced Infusion trend Contemporary consumers enjoy the diversity in products on the market as they browse options that will satisfy their preference of taste, need for experimentation, and the aesthetic of their personal brand. In a lot of cases, many embrace novelty as a means of being adventurous by trying something new. The act satisfies consumer curiosity while giving individuals a unique experience that they can talk about. ## At a Glance - Evidence: 8 featured examples - Articles from: Jan 24, 2018 to Aug 31, 2020 - Published: Oct 24, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Iced Infusion trend ### Unlikely and Unexpected Flavors The trend of incorporating unlikely and unexpected flavors into ice creams reveals the potential for innovation via relatively simple platforms. ### Health and Wellness The trend of offering healthier options, such as vegetable-infused ice creams, reflects the growing desire for health and wellness among consumers. ### Alcohol Infused Ice Creams The trend of liquor-infused ice creams, such as cider-infused ice creams, highlights the growing demand for adult-only frozen treats as a way of enjoying two treats in one. ## What the Iced Infusion trend means for industry ### For Food and Beverage The food and beverage industry can capitalize on the trend of incorporating unique and unexpected flavors to create a unique and memorable experience for consumers. ### For Health and Wellness The health and wellness industry can leverage the trend of offering healthier alternatives, such as vegetable-infused ice cream, to meet the growing demand for healthier options among consumers. ### For Alcoholic Beverages The alcoholic beverage industry can take advantage of the trend of liquor-infused ice creams to offer adult-only frozen treats with unique flavor combinations. ## Workshop question Consider an unexpected element your brand could add to its product/service. ## Trend signals for Iced Infusion Trend score 3.8 out of 10, from popularity 58%, activity 46%, freshness 9%. - Popularity: 58% - Activity: 46% - Freshness: 9% ## Examples of the Iced Infusion trend 8 featured examples from Jan 24, 2018 to Aug 31, 2020. - [Vegetable-Infused Ice Creams](https://www.trendhunter.com/trends/peekaboo-ice-cream): Peekaboo Ice Cream Has a Hidden Serving of Veggies in Every Pint (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce vegetable-infused ice creams and other frozen desserts to tap into the growing market of health-conscious consumers. - [Zucchini-Infused Ice Creams](https://www.trendhunter.com/trends/cookie-dough-ice-cream): Peekaboo's Cookie Dough Ice Cream Includes Hidden Zucchini (Category: Lifestyle) Implication: The ice cream industry can benefit from creating more innovative and healthy variations of their products to stay competitive in the market. - [Hot Dog-Infused Ice Creams](https://www.trendhunter.com/trends/ice-dog-sandwich): The Oscar Mayer Ice Dog Sandwich Offers an Unlikely Flavor Experience (Category: Lifestyle) Implication: The Oscar Mayer Ice Dog Sandwich highlights the potential for disruption and differentiation within the dessert industry by introducing unconventional and savory dessert options t… - [French Fry-Infused Ice Creams](https://www.trendhunter.com/trends/milkshake-fries-ice-cream): Coolhaus is Now Selling Pints of Milkshake & Fries Ice Cream (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce inventive food and beverage products that cater to evolving taste preferences and offer unique flavor experiences. - [Flapjack-Flavored Ice Creams](https://www.trendhunter.com/trends/buttered-maple-pancakes): This Buttered Maple Pancakes Ice Cream Turns Breakfast into Dessert (Category: Lifestyle) Implication: The ice cream industry can leverage ingredients used for breakfast to create a unique and innovative product. - [Cracker-Infused Ice Cream Flavors](https://www.trendhunter.com/trends/coolhaus-and-ritz): Coolhaus and Ritz Debuted the New 'Crackers & Cream' Ice Cream (Category: Lifestyle) Implication: The development of cracker-infused ice cream flavors opens up new avenues for innovation in the ice cream manufacturing industry. - [Popping Candy-Infused Ice Creams](https://www.trendhunter.com/trends/frozeti-confetti): The Dippin' Dots 'Frozeti Confetti' Celebrates the Brand's 30th (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce innovative and unexpected flavor combinations in desserts to attract new customers. - [Cider-Infused Ice Creams](https://www.trendhunter.com/trends/cider-infused-ice-cream): Tipsy Scoop's Seasonal Flavor Features Angry Orchard Unfiltered (Category: Lifestyle) Implication: Disruptive innovation opportunity for alcoholic beverage companies to expand into the ice cream market and create innovative crossover products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - 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