# Iced Health Iced teas replace traditional sodas for refreshment. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Nov 26, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/iced-health ## Key Figures - Trend score: 3.3/10 - Evidence articles: 5 ## What is the Iced Health trend? **Iced Health:** The rise of the health and wellness movement combined with a growing interest in tea and coffee culture has resulted in a consumer shift away from sodas and sugary drinks for refreshment. Quick-serve establishments are turning to iced alternatives, such as tea or lemonade, that not only seem less indulgent, but also actively promote health. This shift speaks to a consumer preference for health in even the smallest forms of out-of-home consumption. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 20, 2015 to Jun 8, 2016 - Published: Nov 26, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Iced Health trend ### Shift from soda to iced tea and lemonade Consumers are moving away from sugary soft drinks for iced alternatives that actively promote health and wellness. ### Exotic tea blends Brands are using exotic tea flavorings such as mango and passion fruit to create innovative, refreshing, and nutrition-focused beverages. ### Celebratory promotions National Iced Tea Day and other holidays are being celebrated by brands through promotions and deals on their tea-based beverages. ## What the Iced Health trend means for industry ### For Food and beverage Food and beverage industry professionals can take advantage of the trend towards healthier, iced tea and lemonade alternatives to innovate their product offerings. ### For Wellness Wellness industry professionals can capitalize on consumers' preference for healthier, nutrition-focused drinks and the use of exotic tea blends and flavors. ### For Marketing and promotions Marketing and promotions professionals can leverage holidays and promotions to drive sales of tea-based beverages and create a sense of celebration around the product. ## Workshop question Where is there a demand for a more health-conscious option in your space? ## Trend signals for Iced Health Trend score 3.3 out of 10, from popularity 52%, activity 38%, freshness 8%. - Popularity: 52% - Activity: 38% - Freshness: 8% ## Examples of the Iced Health trend 5 featured examples from Jun 20, 2015 to Jun 8, 2016. - [Minty Matcha Lattes](https://www.trendhunter.com/trends/matcha-latte): This Iced Green Tea Latte from Peet's Coffee & Tea Boasts Peppermint Flavors (Category: Lifestyle) Implication: Exploring innovative flavor combinations and ingredients in beverages to cater to evolving consumer tastes. - [Exotic Tea Beverages](https://www.trendhunter.com/trends/mango-iced-tea): Panera Bread's Mango Iced Tea Keeps Patrons Cool in Summer Months (Category: Lifestyle) Implication: Fast casual restaurants like Panera Bread can capitalize on the trend of exotic tea beverages by creating unique tea blends infused with healthy and tasty ingredients, such as man… - [Iced Green Tea Lattes](https://www.trendhunter.com/trends/dairyfree-latte): This Dairy-Free Latte is Made from Coconut Milk and Matcha Powder (Category: Lifestyle) Implication: Disruptive innovation opportunity: Explore new dairy-free products and ingredients to cater to changing consumer preferences. - [Celebratory Iced Tea Promotions](https://www.trendhunter.com/trends/national-iced-tea-day): This Starbucks Promotion Celebrates National Iced Tea Day (Category: Lifestyle) Implication: This promotion by Starbucks can be replicated by other coffee chains looking to increase foot traffic during the summer season. - [Tropical Tea-Based Beverages](https://www.trendhunter.com/trends/sweet-tea-ice-blended): The New Sweet Tea Ice Blended Drinks Come in Tasty Tropical Flavors (Category: Lifestyle) Implication: The beverage industry can capitalize on the trend of using exotic fruit flavors in tea-based beverages to create innovative and refreshing drink options. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)