# Iced Artisanal Frozen foods re-brand to give the perception of artisanal production. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 20, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/iced-artisanal ## Key Figures - Trend score: 3.6/10 - Evidence articles: 7 ## What is the Iced Artisanal trend? **Iced Artisanal:** Frozen foods, which have long been associated with unhealthy lifestyles, are increasingly re-branding with terminology and visuals that relate them to "artisanal" quality products. This shift comes as the focus on health, or the perception of it, continues to intensify in the food industry, with frozen foods requiring revamped strategies in order to conform to new norms around lifestyle habits. ## At a Glance - Evidence: 7 featured examples - Articles from: May 3, 2016 to Jun 8, 2018 - Published: Feb 20, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Iced Artisanal trend ### Artisanal Perception Frozen foods are being re-branded and marketed as artisanal quality products to shift consumer perception of them as unhealthy. ### Snack-Sized Portions Consumers are seeking out smaller, tapas-style dishes and pre-made snacks, leading to the release of appetizer-sized frozen food products like frozen artisanal pizzas and meatballs. ### Non-Dairy Options As consumers increasingly look to avoid animal ingredients for health and ethical reasons, non-dairy frozen desserts like coconut milk-based ice cream are gaining popularity. ## What the Iced Artisanal trend means for industry ### For Frozen Food The frozen food industry can create new product lines with different packaging and branding that positions their products in line with popular perceptions of artisanal quality products. ### For Non-Dairy Products With growing consumer demand for non-dairy products, food companies can create and market non-dairy frozen desserts to cater to this segment. ### For Convenience and Snacks As consumers seek out smaller, snack-sized portions, companies can create new frozen food products that cater to this trend and promote their convenience and ease of preparation. ## Workshop question How can your brand adapt to changing narratives within its area of expertise? ## Trend signals for Iced Artisanal Trend score 3.6 out of 10, from popularity 46%, activity 53%, freshness 8%. - Popularity: 46% - Activity: 53% - Freshness: 8% ## Examples of the Iced Artisanal trend 7 featured examples from May 3, 2016 to Jun 8, 2018. - [Artisanal Frozen Food Packaging](https://www.trendhunter.com/trends/frozen-food-product): The Merci Chef Frozen Food Products Convey a Handmade Notion (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the trend of artisanal packaging and conveying freshness through visual design. - [Frozen Organic Artisan Desserts](https://www.trendhunter.com/trends/aldens-organic-ice-cream): The New Alden's Organic Ice Cream Treats are Premium and Tasty (Category: Lifestyle) Implication: There's a growing demand for organic, high-quality desserts as consumers become more health conscious. - [Frozen Artisanal Breads](https://www.trendhunter.com/trends/frozen-bakery): The La Brea Frozen Bakery Breads are Easy to Make at Home (Category: Lifestyle) Implication: The La Brea frozen bakery breads represent a disruptive innovation in the frozen food industry, catering to consumers looking for premium products within the convenience of their… - [Frozen Oven-Fired Meatballs](https://www.trendhunter.com/trends/rosina-artisan-meatballs): The New Rosina Artisan Meatballs Come in Three Delicious Varieties (Category: Lifestyle) Implication: The frozen food industry can capitalize on the trend by expanding their product offerings to include artisanal options and high-quality ingredients. - [Pizzeria-Inspired Frozen Pizzas](https://www.trendhunter.com/trends/dr-oetker-virtuoso): The Dr. Oetker Virtuoso Classic Crust Frozen Pizzas are Artisanal (Category: Lifestyle) Implication: Opportunity for frozen food companies to capitalize on the growing demand for artisanal and gourmet frozen pizzas. - [Appetizer-Sized Pizzas](https://www.trendhunter.com/trends/artisan-style-melts): DiGiorno's New Artisan Style Melts are Meant for Snacking (Category: Lifestyle) Implication: The frozen food industry has the potential to capitalize on the demand for tapas-style dishes and pre-made snacks by producing frozen meals that are designed for snacking and shar… - [Artisanal Non-Dairy Frozen Desserts](https://www.trendhunter.com/trends/halo-top-ice-creams): The New Halo Top Ice Creams Feature Fan-Favorite Flavors (Category: Lifestyle) Implication: The food and beverage industry can use plant-based alternatives to traditional dairy ingredients to create dairy-free products that cater to a growing consumer demographic. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)