# Hypoallergenic Menstruation Menstrual products are made with hypoallergenic materials. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 9, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hypoallergenic-menstruation ## Key Figures - Trend score: 4.3/10 - Evidence articles: 7 ## What is the Hypoallergenic Menstruation trend? **Hypoallergenic Menstruation:** As people become more in-tune with how materials they consume or use affect their health, brands in the menstrual space are offering period products that are made with hypoallergenic materials--lowering the risk of reactions and irritation. ## The consumer insight behind the Hypoallergenic Menstruation trend Consumers are increasingly educated about the products they choose to buy, and increasingly aware of the individual materials or ingredients that aren't good for them. Brands that are mindful of variations in consumer needs that create products that resolve these issues are appealing to health conscious consumers. ## At a Glance - Evidence: 7 featured examples - Articles from: Dec 13, 2018 to Jan 18, 2022 - Published: Mar 9, 2021 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Hypoallergenic Menstruation trend ### Hypoallergenic Menstruation As people become more in-tune with how materials they consume or use affect their health, brands in the menstrual space are offering period products that are made with hypoallergenic materials. ### Organic Femcare Brands Consumers are increasingly educated about the products they choose to buy, and increasingly aware of the individual materials or ingredients that aren't good for them. Brands that are mindful of variations in consumer needs that create products that resolve these issues are appealing to health-conscious consumers. ### Sustainable Period Care Growing consumer desires for plastic-free and eco-friendly alternatives to intimate care products that are often responsible for long term waste in both landfills and natural environments, driven by brands leveraging biodegradable materials and sustainable production practices. ## What the Hypoallergenic Menstruation trend means for industry ### For Feminine Care Consumers are increasingly looking for eco-friendly and organic options for feminine care, along with menstrual products that are safe for sensitive skin, which presents an opportunity for brands focused on these segments ### For Personal Care Consumer education and awareness regarding the ingredients of personal care products are on the rise, leading to the increased demand for natural and organic ingredients. Brands that offers product lines that address these issues will have opportunities. ### For Eco-Friendly and Sustainable Products Consumers' shift towards sustainable and eco-friendly products have significant space for growth and opportunities for brands to tackle, move beyond niche markets to more mainstream customers, and scale operations to help impact the environment. ## Workshop question How is your brand prioritizing consumers with more speciifc needs and preferences? ## Trend signals for Hypoallergenic Menstruation Trend score 4.3 out of 10, from popularity 63%, activity 54%, freshness 11%. - Popularity: 63% - Activity: 54% - Freshness: 11% ## Examples of the Hypoallergenic Menstruation trend 7 featured examples from Dec 13, 2018 to Jan 18, 2022. - [Empowering First Period Kits](https://www.trendhunter.com/trends/first-period-kit): Rael's Box Includes Pads, Period Panties, Acne Patches, Wipes & More (Category: Lifestyle) Implication: Opportunity for business growth and innovation in the feminine care industry to cater to the specific needs of tween girls entering womanhood. - [Organic Femcare Brands](https://www.trendhunter.com/trends/female-hygiene-product): Rael Boasts a Selection of Good-for-You Organic Female Hygiene Products (Category: Lifestyle) Implication: The personal care industry can benefit from the trend of organic and natural feminine hygiene products. - [Planet-Friendly Period Care Expansions](https://www.trendhunter.com/trends/totm): TOTM is Set to Launch its Products in UK Morrisons Stores (Category: Business) Implication: The menstrual care industry can leverage sustainable and biodegradable materials to offer eco-friendly products that cater to the growing demand for sustainable options. - [New Mom Care Kits](https://www.trendhunter.com/trends/mom-care-kit): Rael Boasts a Curated Collection of Organic and Wellness-Centric Products (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce personalized care kits that cater to specific needs of different customer groups, such as new moms. - [Hypoallergenic Tampon Products](https://www.trendhunter.com/trends/albany-mae): Albany Mae's Tampons are Made From Organic Cotton (Category: Lifestyle) Implication: Feminine care product companies could innovate by offering more organic and hypoallergenic options for menstrual care products. - [Extra Long Overnight Pads](https://www.trendhunter.com/trends/overnight-pad): Rael's Extra Long Overnight Pads are Four Inches Longer Than the Average (Category: Life-Stages) Implication: The feminine care industry can benefit from innovative products like Rael's Extra Long Overnight Pads to cater to diverse menstrual needs. - [Soothing Relief Menstrual Cups](https://www.trendhunter.com/trends/heated-menstrual-cup): The Heated Menstrual Cup Helps Alleviate Cramps and More (Category: Lifestyle) Implication: The integration of thermogenic technology in menstrual cups and the demand for hypoallergenic and natural period relief products provide opportunities for innovation across the fe… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)