# Hypoallergenic Care Beauty products cater to reactive skin through the power of omission. By [Mary Van Puymbroeck](https://www.trendhunter.com/Mary.Puymbroeck), Research Advisor at Trend Hunter | Published Mar 5, 2018 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hypoallergenic-clean ## Key Figures - Trend score: 2.5/10 - Evidence articles: 4 ## What is the Hypoallergenic Care trend? **Hypoallergenic Care:** Building off the clean beauty movement, cosmetics and skincare companies choose to limit the number of ingredients in their products to service those with allergy-prone and sensitive skin. By specifically claiming status as hypoallergenic, these products directly service a traditionally under-served demographic, while maintaining mass appeal for those that prioritize purity in skincare. ## At a Glance - Evidence: 4 featured examples - Articles from: May 10, 2017 to Jan 10, 2018 - Published: Mar 5, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Hypoallergenic Care trend ### Hypoallergenic Beauty Cosmetics and skincare companies are limiting the number of ingredients in their products to offer hypoallergenic products that cater to allergy-prone and sensitive skin. ### Natural Ingredients Beauty brands are spotlighting the benefits of organic and natural ingredients that boost anti-aging benefits, protect against free radicals, and nourish the skin. ### Anti-Pollution Skincare Growing consumer demand for protective anti-pollution skincare that fights damaging effects of environmental stressors. ## What the Hypoallergenic Care trend means for industry ### For Beauty and Personal Care The beauty and personal care industry is adapting to the rising demand for hypoallergenic and natural products for skin and hair. ### For Health and Wellness The health and wellness industry needs to take cues from hypoallergenic beauty brands, and offer products that cater to those with allergies or sensitive skin. ### For Packaging Design Packaging designers can help beauty brands think creatively about how to present their products to stand out on shelves and also provide added convenience and innovation to users. ## Workshop question How can your brand help consumers on their quest for purity? ## Trend signals for Hypoallergenic Care Trend score 2.5 out of 10, from popularity 39%, activity 28%, freshness 8%. - Popularity: 39% - Activity: 28% - Freshness: 8% ## Examples of the Hypoallergenic Care trend 4 featured examples from May 10, 2017 to Jan 10, 2018. - [Oxygenated Foaming Cleansers](https://www.trendhunter.com/trends/foaming-cleansers): YES TO's Cleanser Packaging Includes a Built-In Brush (Category: Fashion) Implication: The skincare industry can explore new formulations and ingredients to create effective anti-pollution cleansers. - [Allergy-Friendly Concealers](https://www.trendhunter.com/trends/vmv-hypoallergenics): VMV Hypoallergenics' Fragrance-Free Concealer Prevents Irritations (Category: Fashion) Implication: Skincare industry can capitalize on the growing demand for allergy-friendly products by developing specialized formulas for sensitive skin. - [Hypoallergenic Natural Fragrances](https://www.trendhunter.com/trends/hypoallergenic-fragrance): 'Skylar' Makes Fresh and Botanical Hypoallergenic Fragrances (Category: Fashion) Implication: Opportunity to develop and market hypoallergenic fragrance products that cater to consumers with allergies and sensitivities. - [Beautifying Plum Oils](https://www.trendhunter.com/trends/le-prunier): Le Prunier Makes a Multipurpose Anti-Aging Plum Beauty Oil (Category: Fashion) Implication: The organic beauty industry can disrupt the synthetic beauty oils industry by providing natural beauty alternatives that are beneficial and effective. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)