# Hyper-Targeted Vending Vending machines cater to niche consumer interests for custom allure. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 16, 2015 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hypertargeted-vending ## Key Figures - Trend score: 4.5/10 - Evidence articles: 6 ## What is the Hyper-Targeted Vending trend? **Hyper-Targeted Vending:** Moving beyond snack foods and beverages, vending machines are taking a more customized approach by providing goods and services that target a particular gender or social group. Offering everything from bicycle parts to cosmetics and feminine hygiene products, vending machines are using niche products to connect with consumers in a more creative and personalized way. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 9, 2013 to Jul 9, 2015 - Published: Apr 16, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Hyper-Targeted Vending trend ### Niche Vending Machines Offering niche products in vending machines to target specific demographics such as cyclists, women, and eco-conscious consumers. ### On-Demand Convenience Providing an on-demand experience outside of traditional brick and mortar store hours to increase convenience for consumers. ### Interactive Marketing Stunts Using interactive marketing stunts to engage with consumers and create brand awareness. ## What the Hyper-Targeted Vending trend means for industry ### For Retail Industry Implementing niche vending machines as a new distribution channel to cater to specific consumer segments. ### For Sustainability Industry Integrating eco-friendly products and services into vending machines and promoting sustainability initiatives. ### For Marketing and Advertising Industry Creating interactive marketing stunts that engage customers and promote brand awareness through unique experiences. ## Workshop question How can you give consumers more control over their shopping experience? ## Trend signals for Hyper-Targeted Vending Trend score 4.5 out of 10, from popularity 75%, activity 51%, freshness 8%. - Popularity: 75% - Activity: 51% - Freshness: 8% ## Examples of the Hyper-Targeted Vending trend 6 featured examples from Jun 9, 2013 to Jul 9, 2015. - [Airport Cosmetic Vending Machines](https://www.trendhunter.com/trends/beauty-kiosks): Benefit Cosmetics Developed Clever and Practical Beauty Kiosks (Category: Tech) Implication: Benefit Cosmetics' introduction of beauty kiosks at airports is a disruptive innovation opportunity within the cosmetics industry. - [Bicycle-Repairing Vending Machines](https://www.trendhunter.com/trends/buy-bike-parts): Cyclists Can Buy Bike Parts Using Express Biker's Kiosks (Category: Eco) Implication: Companies in the bicycle industry can incorporate self-serve vending machines in bike shops or near bike rental stations to provide customers with quick access to bike parts and a… - [Eco Vending Machines](https://www.trendhunter.com/trends/think-blue): Volkswagen's Think Blue Vending Machine Accepts Old Batteries As Payment (Category: Autos) Implication: Creating new and innovative ways to reduce carbon footprint and implement sustainable practices within the automobile industry. - [Clean Water Vending Machines](https://www.trendhunter.com/trends/water-atms): These Water ATMs Help Bring Clean Water to the Streets of Nairobi (Category: Lifestyle) Implication: The deployment of water ATMs offers an opportunity for companies in the water treatment and distribution industry to develop and market solutions that provide affordable clean wat… - [Tampon Vending Machines](https://www.trendhunter.com/trends/tampon-vending-machine): O.B. is Appealing to Potential New Customers Candidly (Category: Marketing) Implication: Integrating vending machines with new technologies and interactive incentives like tweet-for-tampons programs can revolutionize the way feminine hygiene products are distributed a… - [Sweat-Activated Drink Dispensers](https://www.trendhunter.com/trends/drink-vending-machine): Gatorade's Drink Vending Machine Only Serves People Who Sweat (Category: Lifestyle) Implication: Companies in the beverage industry can explore the potential of incorporating sweat-activated technology in their drink dispensers to make their product more appealing to fitness… ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)