# Hyper-Targeted Rejuvenation Anti-aging skincare zeroes in on individual problem areas. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Dec 20, 2016 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hypertargeted-rejuvenation ## Key Figures - Trend score: 4.9/10 - Evidence articles: 5 ## What is the Hyper-Targeted Rejuvenation trend? **Hyper-Targeted Rejuvenation:** Previously, anti-aging skincare focused in on the face as a whole; however, the age of social media sharing ushers in hyper-visibility on a public sphere. Anti-aging has thus expanded to other areas of the body targeted with precision. This speaks to the increased desire for perfection in the social media age. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 27, 2016 to May 19, 2017 - Published: Dec 20, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Hyper-Targeted Rejuvenation trend ### Hyper-Targeted Skincare The increased desire for perfection in the social media age leads to precision targeted anti-aging skincare beyond just the face, such as Innoture's micro-needle patches and Karuna's exfoliating foot masks. ### Multipurpose Cosmetics Consumers are seeking out anti-aging properties in products such as 100% Pure's fruit-based preserving lipstick, which offers both color and antioxidants. ### Hands-Free Beauty Devices The Neck Wrinkle Iron from Omni offers a completely hands-free option that specifically targets one area of concern for anti-aging, different from many handheld at-home devices available. ## What the Hyper-Targeted Rejuvenation trend means for industry ### For Skincare Industry The skincare industry can invest in research and development to create more precision-based, targeted anti-aging products like micro-needle patches and foot masks. ### For Cosmetics Industry The cosmetics industry can incorporate more natural, multipurpose ingredients like fruit-based pigments and anti-aging creams into their products. ### For Consumer Electronics Industry The consumer electronics industry has an opportunity to develop more hands-free, wearable beauty devices that offer targeted anti-aging solutions like the Neck Wrinkle Iron. ## Workshop question How are you adapting to the modern age of visually driven consumers? ## Trend signals for Hyper-Targeted Rejuvenation Trend score 4.9 out of 10, from popularity 72%, activity 68%, freshness 8%. - Popularity: 72% - Activity: 68% - Freshness: 8% ## Examples of the Hyper-Targeted Rejuvenation trend 5 featured examples from Jan 27, 2016 to May 19, 2017. - [Exfoliating Foot Masks](https://www.trendhunter.com/trends/foot-mask): Karuna's Slip-On Foot Masks Soften and Revive Rough Skin (Category: Lifestyle) Implication: Karuna's exfoliating foot masks offer a unique solution for maintaining healthy and beautiful feet. - [Fruit-Based Preserving Lipsticks](https://www.trendhunter.com/trends/anti-aging-lipstick): 100% Pure's Anti-Aging Lipstick uses Pomegranate Antioxidants (Category: Fashion) Implication: Opportunity for cosmetic companies to develop and market multipurpose products that combine different benefits, such as anti-aging and moisturizing. - [Anti-Wrinkle Skin Patches](https://www.trendhunter.com/trends/skin-patches): Innoture's 3D-Printed Radara Micro Needle Patches Address Anti-Aging (Category: Tech) Implication: The cosmetic industry can benefit from 3D-printed skin patches and micro-needling skincare to provide innovative anti-aging solutions. - [Wearable Wrinkle-Reducing Gadgets](https://www.trendhunter.com/trends/neck-wrinkles): This Japanese Device Targets the Formation of Neck Wrinkles (Category: Tech) Implication: The beauty industry can explore wearable technology to provide targeted anti-aging solutions. - [Line-Softening Face Strips](https://www.trendhunter.com/trends/smile-line): Bihari Oyasumi Smile Line Beauty Sheets Stop Wrinkles from Deepening (Category: Fashion) Implication: The beauty industry has a significant opportunity in developing products and technologies that offer targeted anti-aging solutions ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)