# Beacon Shoptimization Seeking to anticipate consumer interests, brands collect consumer data. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Dec 28, 2014 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hypertargeted-marketing ## Key Figures - Trend score: 4.4/10 - Evidence articles: 6 ## What is the Beacon Shoptimization trend? **Beacon Shoptimization:** Enhancing consumer engagement, brands are turning to digital techniques to create more meaningful, individual marketing content. Collecting consumer data through online platforms and digital devices, brands are using things like facial recognition and beacon technology to customize campaigns with unique, personalized features. These hyper-targeted strategies allow brands to not only anticipate consumer needs, but also create a more meaningful brand-consumer relationship. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 17, 2015 to Mar 8, 2016 - Published: Dec 28, 2014 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Examples of the Beacon Shoptimization trend 6 featured examples from Feb 17, 2015 to Mar 8, 2016. - [Beacon Retail Tags](https://www.trendhunter.com/trends/shelf-label): The New Displaydata 'Aura 29 BLE' Shelf Label will Display Promotions (Category: Tech) Implication: The retail industry can leverage the Displaydata 'Aura 29 BLE' shelf label to enhance the shopping experience and engage customers more effectively. - [Lifestyle-Oriented Retail Beacons](https://www.trendhunter.com/trends/manhattan-store): The New Barney's Manhattan Store Offers Shoppers Holistic Advice (Category: Tech) Implication: The retail industry is utilizing beacon technology and lifestyle-oriented apps to enhance the in-store shopping experience. - [Pharmacy Beacon Technology](https://www.trendhunter.com/trends/duane-reade-app): The Duane Reade App Vastly Improves Customer's In-Store Experience (Category: Tech) Implication: The integration of iBeacon Bluetooth technology and personalized features in the Duane Reade app presents disruptive innovation opportunities for the retail industry to enhance th… - [Smartphone Coupon Campaigns](https://www.trendhunter.com/trends/mcdonalds-fast-food-restaurant): McDonald's Fast Food Restaurants in Georgia Trial Beacon Technology (Category: Tech) Implication: Fast food chains like McDonald's can leverage beacon technology to offer personalized offers and increase customer loyalty. - [Personalized Loyalty Keychains](https://www.trendhunter.com/trends/retail-loyalty): Physical Cookie Brings the Web's Best to Brick and Mortar Shopping (Category: Business) Implication: Physical-Digital integration technologies and personalized loyalty programs can offer retailers new ways to engage customers and compete with e-commerce. - [Beacon-Embedded Mannequins](https://www.trendhunter.com/trends/ted-baker-store): The Westfield Ted Baker Store Introduces Location-Based Technology (Category: Business) Implication: The retail industry can leverage beacon technology and location-based push notifications to drive foot traffic, increase sales, and improve customer satisfaction. ## Themes within the Beacon Shoptimization trend ### Hyper-Personalization The use of technologies such as facial recognition and beacon technology allows for unique, personalized features to be added to campaigns, creating a more meaningful brand-consumer relationship ### Smartphone Integration Increasingly, retail shopping experiences are becoming more tailored towards consumer's smartphones with smartphone integration technology such as beacons becoming more prominent ### Digitized Lifestyle Experiences Brands are expanding the capabilities of apps and other digital retail technology to offer consumers not only product information but also lifestyle recommendations tailored towards their needs and interests ## What the Beacon Shoptimization trend means for industry ### For Retail Industry The retail industry is continuing to further digitize both in-store experiences and other consumer campaigns ### For Marketing Industry Marketing professionals are implementing technologies such as beacons to offer hyper-personalized campaigns tailored to their consumers' needs and interests ### For Technology Industry Technology professionals are developing technologies such as beacons that are becoming increasing important for campaigns focused on bridging the gap between in-store and online shopping experiences ## Trend signals for Beacon Shoptimization Trend score 4.4 out of 10, from popularity 75%, activity 49%, freshness 8%. - Popularity: 75% - Activity: 49% - Freshness: 8% ## Recent trend clusters - [Palette Cases](https://www.trendhunter.com/protrends/colored-carry-on) (Fashion) - [Pocket Continuity](https://www.trendhunter.com/protrends/foldable-phone-accessories) (Tech) - [Entry Hooks](https://www.trendhunter.com/protrends/asian-skincare-shopping) (Fashion) - [Adaptable Warmth](https://www.trendhunter.com/protrends/removable-liner-boots) (Fashion) ## Trending in Business - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) - [Social Wellness Destinations](https://www.trendhunter.com/trends/sweat-and-tonics-new-yorkville) - [Lifestyle Subscription Advent Calendars](https://www.trendhunter.com/trends/fab-fit-fun-advent-calendar) All articles: [Business](https://www.trendhunter.com/business)