# Hyper-Targeted Campaign Brands call out specific consumers preferences for individual appeal. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jul 6, 2018 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/hypertargeted-campaign ## Key Figures - Trend score: 3.7/10 - Evidence articles: 4 ## What is the Hyper-Targeted Campaign trend? **Hyper-Targeted Campaign:** As brands continue to prioritize personalization in their marketing tactics, we’re seeing brands take things a step further with hyper-targeted ads that call out specific consumer habits. Using data-driven information and location-based technology, brands are calling out individuals through social platforms as a way to connect with them on a more personal level. Moving away from "mass appeal", brands are willing to reference individual consumers as a means to create a more authentic, relatable message. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 18, 2017 to Jul 3, 2018 - Published: Jul 6, 2018 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Hyper-Targeted Campaign trend ### Hyper-Personalization Brands are using data-driven information to create hyper-targeted ads that resonate with individuals. ### Location-Targeting Ads are being specifically tailored based on a person's location and landmarks around them. ### Data-Driven Advertising Marketing campaigns are using consumer data to create more personalized and engaging ads. ## What the Hyper-Targeted Campaign trend means for industry ### For Marketing and Advertising Trends in hyper-personalization and data-driven advertising are disrupting this industry. ### For Technology Companies are using geo-targeting ads and location-based technology to reach consumers in innovative ways. ### For Fashion and Footwear The use of hyper-targeted billboards and influencer marketing in the promotion of new products is disrupting traditional marketing techniques. ## Workshop question How can your brand make your consumers feel noticed and appreciated? ## Trend signals for Hyper-Targeted Campaign Trend score 3.7 out of 10, from popularity 54%, activity 50%, freshness 8%. - Popularity: 54% - Activity: 50% - Freshness: 8% ## Examples of the Hyper-Targeted Campaign trend 4 featured examples from Oct 18, 2017 to Jul 3, 2018. - [Data-Driven Music Billboards](https://www.trendhunter.com/trends/music-billboards): Spotify's Outdoor Billboard Ads Call Out Specific User Habits (Category: Art & Design) Implication: Marketing and advertising have the potential to use consumer data in innovative ways to build stronger relationships between brands and their customers. - [Hyper-Targeted Footwear Billboards](https://www.trendhunter.com/trends/footwear-billboard): adidas Originals' Personalized Ads Speak to Specific Consumers (Category: Fashion) Implication: Opportunities to leverage personalized billboards and engage consumers in a more targeted way. - [Individually Targeted Billboard Ads](https://www.trendhunter.com/trends/picadilly-lights): Picadilly Lights Changes Ads Based on the People Passing By (Category: Marketing) Implication: The advancements in targeting and customization technologies offer disruptive innovation opportunities for advertisers to create personalized and relevant ad campaigns that resona… - [Location-Targeted Bus Ads](https://www.trendhunter.com/trends/targeted-bus-ads): Google is Using Geo-Targeted Digital Ads to Promote Its Pixel 2 (Category: Lifestyle) Implication: Geo-targeting is the missing piece in the evolution of traditional outdoor advertising. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)