# Hyper-Tailored Retail Companies are incorporating entire lifestyle accommodation into stores. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Feb 11, 2013, updated Feb 13, 2013 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hypertailored-retail ## Key Figures - Trend score: 4.1/10 - Evidence articles: 4 ## What is the Hyper-Tailored Retail trend? **Hyper-Tailored Retail:** Major strides have been made in retail recently with companies finally realizing their stores must provide an entire brand experience for consumers. This year, smart corporations are taking the retail experience a step further by adding accommodations that connect to the consumer's entire lifestyle, not just their brand experience. This shows a truly deep understanding of one's customer that can create a more meaningful consumer-brand relationship. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 25 to Nov 30, 2012 - Published: Feb 11, 2013 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Hyper-Tailored Retail trend ### Lifestyle Accommodation Retailers are incorporating entire lifestyle accommodation into stores to create a more meaningful consumer-brand relationship. ### Smart Marketing Creative and unconventional marketing techniques such as virtual retail stores or weather-based clothing sites have the potential to disrupt established markets. ### Customer Comfort The concept of consumer comfort is essential for retailers to build a dynamic flagship store that encourages a mutual relationship between the designer and customers. ## What the Hyper-Tailored Retail trend means for industry ### For Retail Industry The retail industry needs to provide an entire brand experience for consumers by adding accommodations that connect to the consumer's entire lifestyle. ### For Marketing Industry The marketing industry can take inspiration from creative marketing techniques like virtual stores or weather-based clothing sites to disrupt established markets. ### For Interior Design Industry The interior design industry needs to focus on customer comfort to create flagship stores that encourage a mutual relationship between designer and customers. ## Trend signals for Hyper-Tailored Retail Trend score 4.1 out of 10, from popularity 69%, activity 46%, freshness 8%. - Popularity: 69% - Activity: 46% - Freshness: 8% ## Examples of the Hyper-Tailored Retail trend 4 featured examples from Jun 25 to Nov 30, 2012. - [Rest-Focused Retailers](https://www.trendhunter.com/trends/takeo-kikuchi-flagship-store): The Takeo Kikuchi Flagship Store Focuses on Customer Comfort (Category: Fashion) Implication: The interior design industry can explore innovative ways to incorporate rest areas and create dynamic store experiences that rival online shopping. - [Virtual Subway Supermarkets](https://www.trendhunter.com/trends/homeplus): Homeplus Uses Clever Marketing Campaign to Become Number One (Category: Lifestyle) Implication: The retail industry can leverage virtual subway supermarkets to drive sales and attract customers in urban areas. - [Designated Doggy Beds](https://www.trendhunter.com/trends/ikea-dog-parking-lot): The IKEA 'Dog Parking Lot' Lets You Leave Your Pooch Behind Without Worry (Category: Lifestyle) Implication: Bringing pets into brick-and-mortar stores and creating designated spaces for them could help increase foot traffic and sales, while also adding a unique brand element that sets t… - [Weather-Based Clothing Sites](https://www.trendhunter.com/trends/wevther-website): The Wevther Website Helps Users Find the Perfect Outfit (Category: Lifestyle) Implication: The Wevther site presents disruptive innovation opportunities in the fashion industry by integrating weather-based clothing recommendations. ## Recent trend clusters - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Errand Leisure](https://www.trendhunter.com/protrends/errand-leisure) (Business) - [Category Mashups](https://www.trendhunter.com/protrends/category-mashups) (Business) - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Repairable Hardshell Jackets](https://www.trendhunter.com/trends/sperro-sv) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)