# Hyper-Tagging As life becomes increasingly digital, consumers willingly give their locations up. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Apr 23, 2014 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/hypertagging ## Key Figures - Trend score: 2.5/10 - Evidence articles: 6 ## What is the Hyper-Tagging trend? **Hyper-Tagging:** With information as personal as credit card information and relationship statuses recorded online, it's only natural that consumers also willingly give up their locations to the world wide web. It's the desire to stay connected to others that dictates hyper-tagging. Ultimately, sharing personal information verbally is not enough for consumers who wish to record their entire existence publicly. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 3, 2013 to Sep 15, 2014 - Published: Apr 23, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Hyper-Tagging trend ### Location-Based Hyper-Tagging As digital information becomes increasingly common, trend hunters can create apps that allow users to share hyper-specific location-based data to connect with others. ### Personalized Object Tagging with Augmented Reality Developing apps that allow users to add augmented virtual content like videos or stickers to physical objects in their lives presents opportunities for marketing, creativity, and social engagement that breaks free from the digital. ### Wearable and Embedded GPS Tracking Technology Wearable and embedded GPS technology is an emergent and valuable tool for safeguarding children, adults, and whole populations in the event of disaster, and opens up possibilities for always-available connection with friends and family. ## What the Hyper-Tagging trend means for industry ### For App Development Professional app developers who can create trendy, interactive, and above all useful location-based apps for mobile systems will be in high demand. ### For Marketing Marketing and advertising professionals who can implement sophisticated and augmented marketing campaigns should investigate the possibilities for location-based and smart-object marketing and messaging. ### For Wearables and IoT Investment in the burgeoning wearables and internet of things space is also likely to provide competitive ROI in the long run, particularly for applications related to GPS-enabled safety, health, and connectivity. ## Trend signals for Hyper-Tagging Trend score 2.5 out of 10, from popularity 45%, activity 22%, freshness 8%. - Popularity: 45% - Activity: 22% - Freshness: 8% ## Examples of the Hyper-Tagging trend 6 featured examples from Jan 3, 2013 to Sep 15, 2014. - [High-Tech GPS Lifejackets](https://www.trendhunter.com/trends/sea-disaster): These Lifejackets Could Help Prevent Fatalities in a Sea Disaster (Category: Tech) Implication: There is an opportunity for companies in the marine industry to invest in smart life-saving equipment to improve safety and reduce fatalities. - [GPS-Tracking Children's Watches](https://www.trendhunter.com/trends/hereo): The hereO Watch Lets You Track Your Kid's Every Move (Category: Life-Stages) Implication: The wearable technology industry has opportunities to innovate with GPS tracking features for children's devices. - [Creepy Geo-Tagging Applications](https://www.trendhunter.com/trends/the-beat): The Beat Website Tracks Instagram Photos (Category: Tech) Implication: Exploring innovative ways to make social media platforms more secure, private, and personalized for users. - [Physical Object-Tagging Apps](https://www.trendhunter.com/trends/taggar): The Taggar App Uses Augmented Reality to Tag Items in Real Life (Category: Tech) Implication: Opportunity for mobile app developers to create new apps or enhance existing ones by incorporating augmented reality tagging functionality. - [Social Media Tagging Adaptations](https://www.trendhunter.com/trends/instagram-tagging-photo-of-you): 'Photos of You' Introduces a New Way of Tagging Instagram Friends (Category: Tech) Implication: Opportunity for social media platforms to integrate user-friendly tagging features to enhance their platforms' functionality and user engagement. - [Friend-Locating Apps](https://www.trendhunter.com/trends/locating-app): The Marco Polo App Helps You Find Your Friends While You're Out on the Town (Category: Tech) Implication: Opportunity for disruptive innovation: Collaborate with developers to create personalized and intuitive friend-locating apps that offer additional features like instant messaging… ## Recent trend clusters - 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