# Hyper-Specific Stream Streaming services offer niche content to cater to individual interests. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 28, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/hyperspecific-stream ## Key Figures - Trend score: 3.3/10 - Evidence articles: 7 ## What is the Hyper-Specific Stream trend? **Hyper-Specific Stream:** Realizing the growing desire for customized content, OTT services are turning to platforms that concentrate on specific interests and genres for individual allure. Catering to cultural interests and even spiritual beliefs, these services are choosing to move away from universal content to create a more unique and exclusive viewing experience. ## At a Glance - Evidence: 7 featured examples - Articles from: May 7, 2015 to Aug 27, 2016 - Published: May 28, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Hyper-Specific Stream trend ### Hyper-Specific Stream OTT services are moving towards platforms that offer customized content to cater to specific interests and genres ### Tiered Streaming Subscriptions Streaming services are offering premium paid services in addition to ad-supported services making high-definition and exclusive content accessible to users ### Festival Streaming Sites Live Media Group offers a service that allows at-home viewers to feel as though they are attending music festivals by switching between different stages ## What the Hyper-Specific Stream trend means for industry ### For Media and Entertainment Industry OTT services are becoming increasingly sector-focused, catering to individual interests and genres. ### For Sports Industry Sports entertainment companies are using OTT services as a multi-channel platform for coverage of live games, fantasy football coverage and various other content ### For Technology Industry Developers are creating innovative multimedia streaming applications that focus on a specific demographic thereby providing a niche customer base with unique and relevant content. ## Workshop question What is one niche area that you could incorporate into your marketing strategy to create a new experience? ## Trend signals for Hyper-Specific Stream Trend score 3.3 out of 10, from popularity 62%, activity 29%, freshness 8%. - Popularity: 62% - Activity: 29% - Freshness: 8% ## Examples of the Hyper-Specific Stream trend 7 featured examples from May 7, 2015 to Aug 27, 2016. - [Festival Streaming Sites](https://www.trendhunter.com/trends/streaming-site): This Website Allows People to Watch Multiple Stages at Music Festivals (Category: Pop Culture) Implication: Streaming platforms can capitalize on the growing popularity of music festivals by providing live streaming options. - [LGBT Streaming Apps](https://www.trendhunter.com/trends/Revry-streaming-app): The Revry App Focuses On Streaming LGBT Multimedia Content (Category: Tech) Implication: Revry's LGBT-focused streaming app highlights the potential for niche streaming platforms to disrupt the traditional media industry and cater to specific audiences. - [Pro Wrestling Streaming Subscriptions](https://www.trendhunter.com/trends/wwe-network): The WWE Network is an OTT Service for Fanatics (Category: Tech) Implication: With the growing popularity of streaming services, there is a disruptive innovation opportunity for businesses to enter the entertainment streaming industry and offer unique conte… - [City-Specific Social Soundtracks](https://www.trendhunter.com/trends/spotify-canada): Spotify Canada Has Made a Series of Neighborhood-Themed Playlists (Category: Marketing) Implication: Customized playlists based on specific locations can enhance user experience and engagement with music streaming services. - [Tiered Streaming Subscriptions](https://www.trendhunter.com/trends/dramafever): DramaFever is an OTT Streaming Service Showcasing Asian Programming (Category: Tech) Implication: Expand content offerings, customize subscriptions, and leverage partnerships to compete in the crowded streaming market and drive subscriber growth. - [Bollywood Streaming Services](https://www.trendhunter.com/trends/dramatize): Dramatize is a Platform Like Netflix, but for Indian Content (Category: Pop Culture) Implication: Digital streaming services provide the media industry with disruptive opportunities to reach new audiences and monetize on niche content. - [Expansive Football Streams](https://www.trendhunter.com/trends/nfl-network): The NFL Network Offers 24x7 Football Coverage On PlayStation Vue (Category: Lifestyle) Implication: Companies in the media streaming industry can innovate by offering comprehensive sports coverage packages to cater to the growing demand for sports content. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)