# Hyper-Specific Skincare Skincare products differentiate through situation-specific positioning. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Jan 2, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hyperspecific-skincare ## Key Figures - Trend score: 3.3/10 - Evidence articles: 4 ## What is the Hyper-Specific Skincare trend? **Hyper-Specific Skincare:** Helping brands cut through the noise in a highly competitive industry, skincare companies are launching products specifically targeted toward specific events or situations.This approach creates a strong differentiation from competitors as well as ties the products to a specific lifestyle. ## The consumer insight behind the Hyper-Specific Skincare trend Today's consumer places high importance on personalized items, especially within saturated markets where true product uniqueness is scarce. Additionally, customized products send a message of authenticity and a consumer-first mentality that consumers respond positively to in the social media age. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 21 to Dec 28, 2018 - Published: Jan 2, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Hyper-Specific Skincare trend ### Hyper-Specific Skincare Skincare companies are launching situation-specific products to create differentiation and tie products to a specific lifestyle creating an opportunity for creating a personalized and authentic customer experience. ### Spiritualized Skincare A growing number of cosmetics are being marketed to cater to spirituality-focused customers and create an opportunity to create innovative products and messages based on a self-care aspect. ### On-The-Go Haircare Haircare products like dry shampoo are becoming synonymous with on-the-go consumers, creating an opportunity to make haircare products that address the specific needs of active people. ## What the Hyper-Specific Skincare trend means for industry ### For Beauty As personalized items gain importance in today's consumer-first market, there's a growing need for brands to create products that cater to a customer's lifestyle. ### For Retail Retailers need to innovate by creating products and shopping experiences that prioritize personalization and convenience to cater to active lifestyles and spirituality-focused customers. ### For Wellness The wellness industry needs to capitalize on the self-care aspects by creating innovative products and messages that cater to spiritual and active consumers, creating an opportunity for developing customizable products that promote an authentic customer-first brand image. ## Workshop question What's a specific event or ritual you could more closely brand your product or offering around? What would that look like? ## Trend signals for Hyper-Specific Skincare Trend score 3.3 out of 10, from popularity 58%, activity 33%, freshness 8%. - Popularity: 58% - Activity: 33% - Freshness: 8% ## Examples of the Hyper-Specific Skincare trend 4 featured examples from Mar 21 to Dec 28, 2018. - [Mindful Skin Creams](https://www.trendhunter.com/trends/skin-cream): Knours.' Skin Meditation Gel Cream Promises to Bring Peace to the Skin (Category: Fashion) Implication: The skincare industry has an opportunity to develop innovative products that cater to the specific needs of women with temperamental skin, providing effective solutions and peace… - [Post-Gym Dry Shampoos](https://www.trendhunter.com/trends/dry-shampoo-product): Bath & Body Works' NO SWEAT Dry Shampoo Product Absorbs Oil & Sweat (Category: Fashion) Implication: Innovation opportunities in the haircare industry for creating specialized products for post-gym use. - [Travel-Themed Hydrating Masks](https://www.trendhunter.com/trends/summer-fridays): Summer Fridays is a Newly Launched Blogger-Created Skincare Range (Category: Fashion) Implication: Disruptive innovation opportunity: Introducing new skincare brands that cater to consumers seeking innovative and effective products. - [Party-Themed Skincare Sets](https://www.trendhunter.com/trends/party-kit): Talika's 'SOS Party Kit' Contains Solutions for Before and After Events (Category: Fashion) Implication: Beauty brands may innovate new products to cater to the pre-and post-party skincare routine demand. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)