# Hyperpigmentation Centric Cosmetic brands target skin concerns among people with darker skin tones. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 28, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hyperpigmentation-target ## Key Figures - Trend score: 4.9/10 - Evidence articles: 11 ## What is the Hyperpigmentation Centric trend? **Hyperpigmentation Centric:** Black and people of color tend to have specific skin concerns, including hyperpigmentation that comes as a result of excess melanin production from acne or sun damage. These concerns are being targeted by some cosmetic and skincare brands, with products that are specifically formulated to suit darker skin tones. ## The consumer insight behind the Hyperpigmentation Centric trend Despite the different needs of people with lighter and darker skin tones, in North America the former is typically served while people with the latter skin tones have to make do with formulations that aren't designed for them specifically. This is changing as black-owned businesses offer more targeted products, and black and POC consumers demand that their specific concerns are also addressed by the market. The success of this hyper-specific targeting can be observed in the precedents set by brands that are leading the way in diverse representation in the cosmetic space. ## At a Glance - Evidence: 11 featured examples - Articles from: May 6, 2019 to Aug 18, 2022 - Published: Jul 28, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Hyperpigmentation Centric trend ### Hyper-Specific Targeting for Diverse Consumers Cosmetic and skincare brands target concerns specific to black and POC consumers, creating niche market opportunities. ### Natural Ingredients and All-Clean Formulations Brands offer skincare solutions for hyperpigmentation and discoloration using natural and clean beauty ingredients. ### Single-Dose Skincare Innovations Single-dose skincare products cater to black and melanin-rich skin, offering unique solutions to dark spot issues. ## What the Hyperpigmentation Centric trend means for industry ### For Cosmetics and Skincare Companies focused on the beauty industry can leverage hyper-specific targeting and derive opportunities to create products that address issues among black and POC consumers. ### For Clean Beauty Players in the clean beauty industry can benefit by manufacturing natural products that treat skin concerns among black and melanin-rich skinned individuals. ### For R&D and Personalized Skincare Innovation in single-dose skincare solutions offers potential for the development of personalized products addressing specific concerns like hyperpigmentation. ## Workshop question How could your brand better address the needs of a more diverse group of consumers? ## Trend signals for Hyperpigmentation Centric Trend score 4.9 out of 10, from popularity 73%, activity 62%, freshness 12%. - Popularity: 73% - Activity: 62% - Freshness: 12% ## Examples of the Hyperpigmentation Centric trend 11 featured examples from May 6, 2019 to Aug 18, 2022. - [Multi-Functional Skincare Treatments](https://www.trendhunter.com/trends/multifunctional-skincare1): Beija Flor Naturals' Products Boast a Brazilian Butter Blend (Category: Marketing) Implication: The beauty and personal care industry can capitalize on the trend of multi-functional skincare products by creating all-in-one beauty products that cater to a variety of skin type… - [Single-Dose Retinol Capsules](https://www.trendhunter.com/trends/common-heir-retinol-serum): Common Heir's Retinol Serum Was Made for Melanin-Rich Skin (Category: Fashion) Implication: Opportunity for companies to develop and market skincare products specifically for people with darker skin tones. - [Brightening Cleansing Balms](https://www.trendhunter.com/trends/dew-dream): Dew Dream Features Smart Melanin Technology to Support Skin of Color (Category: Fashion) Implication: The beauty industry can incorporate Smart Melanin technology in their product formulations to create skincare solutions specifically tailored to women of color. - [Pigment Corrector Serums](https://www.trendhunter.com/trends/pigment-corrector-serum): Laboratoire Dr Renaud Debuts the Radiance White Pigment Corrector Serum (Category: Fashion) Implication: With the growth of the beauty and skincare industry, there is a great opportunity for new players to enter and offer specialized skin brightening products like pigment correction… - [Brightening Hyperpigmentation Serums](https://www.trendhunter.com/trends/dark-spots-serum): The Peace Out Skincare Dark Spots Serum Has a Blend of AHAs (Category: Marketing) Implication: The beauty industry can innovate by developing and launching new hyperpigmentation serums with advanced formulations and natural ingredients to meet the growing demand for effecti… - [Hyperpigmentation-Focused Skincare](https://www.trendhunter.com/trends/restorative-elements): Restorative Elements Targets Discoloration of All Sorts (Category: Fashion) Implication: Opportunity for skincare brands to focus on hyperpigmentation and discoloration and provide problem-solving products for specific skin concerns. - [Vitamin-Powered Hyperpigmentation Remedies](https://www.trendhunter.com/trends/hyperpigmentation-remedies): Hyper Clear Boasts a Formula with Vitamin E & Vitamin C (Category: Marketing) Implication: Opportunity for skincare companies to develop innovative products that effectively target and treat hyperpigmentation. - [Universal Color-Correcting Cosmetics](https://www.trendhunter.com/trends/the-huestick-by-live-tinted): The Huestick by Live Tinted is for the Eyes, Lips and Cheeks (Category: Fashion) Implication: Opportunity for brands to innovate and create inclusive beauty products that address a wide range of skin tones and concerns. - [Black-Owned Clean Beauty Brands](https://www.trendhunter.com/trends/ami-cole): Ami Colé's Range is Designed with Darker Skin Tones in Mind (Category: Fashion) Implication: The Beauty and Personal Care industry can benefit from producing non-toxic makeup that caters to various skin tones - [Melanin-Rich Skincare Lines](https://www.trendhunter.com/trends/john-legend): John Legend Announces Launch of New Skincare Brand for People of Color (Category: Social Good) Implication: The skincare industry has an opportunity to develop innovative products that prioritize underrepresented groups within the market, like those with melanin-rich skin tones. - [Hyperpigmentation-Specific Skincare](https://www.trendhunter.com/trends/absolutejoi-skincare): AbsoluteJOI Skincare Addresses Melanin-Rich Skin Concerns (Category: Fashion) Implication: Disruptive innovation opportunity: Revolutionize the skincare industry by introducing hyperpigmentation-specific products that cater to the needs of melanin-rich skin. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)