# Hyper-Personalized Skincare Skincare products integrate and spotlight hyper-customization options. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Jan 31, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hyperpersonalized-skincare ## Key Figures - Trend score: 4.4/10 - Evidence articles: 5 ## What is the Hyper-Personalized Skincare trend? **Hyper-Personalized Skincare:** As customization becomes a more common aspect of products and services consumers purchase today, brands, including those in the skincare industry, are heightening the degree to which their offerings can be tailored to each individual customer. ## The consumer insight behind the Hyper-Personalized Skincare trend The boom of interest in "self-care" aligns with consumers' increased desire to feel they're investing in themselves in order to reach their full potential. Though wholly positive, this movement begins with the potentially stressful culture of comparison fostered through social media. This is especially poignant among Mid Millennial consumers who tend to use social media as a highlight reel for the most aspirational aspects of their lives. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 22 to Jul 20, 2022 - Published: Jan 31, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Hyper-Personalized Skincare trend ### Hyper-Personalization The skincare industry is offering hyper-customized offerings to meet the increasing demand for self-care. ### Artificial Intelligence Technologies such as AI and computer-vision face scans are increasingly being utilized in the skincare industry to provide tailored recommendations based on user input and facial analysis. ### Convenience Online tools and personalized product packages are making it easier for consumers to access the skincare products and support they need without having to go through complicated processes like meeting with a dermatologist. ## What the Hyper-Personalized Skincare trend means for industry ### For Beauty and Skincare Cosmetic brands are leveraging new technologies to offer personalized, AI-driven experiences to consumers who want tailored product recommendations. ### For Artificial Intelligence AI-driven technologies are being more commonly integrated into various industries such as skincare, beauty, wellness, and retail. ### For Personalized and Online Services As more consumers demand convenience, industries are catering to these needs by offering personalized, AI-driven online services to make it easier for consumers to access the support they need without leaving their homes. ## Workshop question What would a hyper-personalized iteration of your offering look like? ## Trend signals for Hyper-Personalized Skincare Trend score 4.4 out of 10, from popularity 72%, activity 47%, freshness 12%. - Popularity: 72% - Activity: 47% - Freshness: 12% ## Examples of the Hyper-Personalized Skincare trend 5 featured examples from Mar 22 to Jul 20, 2022. - [Convenient Online Skincare Brands](https://www.trendhunter.com/trends/geologie): 'Geologie' Compiles a Personalized Set of Skincare Products (Category: Business) Implication: The skincare industry is being disrupted by personalized online tools that offer customized product packages based on customer data. - [AI Suncare Advisors](https://www.trendhunter.com/trends/marionnaud-italy): Marionnaud Italy's New Tool Offers Customers Personalized Suncare Routines (Category: Fashion) Implication: Revieve's AI Suncare Advisor demonstrates the potential for AI to revolutionize the beauty and personal care industry by providing hyper-personalized recommendations. - [AI Makeup Experiences](https://www.trendhunter.com/trends/revieve-and-shiseido): Revieve and Shiseido Launch the AI Makeup Advisor Experience (Category: Fashion) Implication: Revieve and Shiseido's virtual makeup try-on technology is disrupting the traditional makeup buying experience and is poised to revolutionize the beauty industry. - [Coaching Skin Health Apps](https://www.trendhunter.com/trends/skin-health-app): +SABI AI is a First-of-Its-Kind 360 Wellness & Skin Health Coach App (Category: Fashion) Implication: The beauty and personal care industry can leverage AI-powered skin health apps to offer personalized solutions and connect with customers in a more meaningful way. - [Personalized Eye Cream Duos](https://www.trendhunter.com/trends/personalized-eye-cream-duo): PROVEN Skincare's Day and Night Duo are Tailor-Made with AI (Category: Fashion) Implication: The Beauty and Personal Care industry could benefit from the disruptive innovation opportunities presented by AI-powered personalization of skincare products. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)