# Hyper-Niche Community In a psychographic-fueled world startups cater to hyper-specific groups. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published May 29, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hyperniche-community ## Key Figures - Trend score: 4.5/10 - Evidence articles: 5 ## What is the Hyper-Niche Community trend? **Hyper-Niche Community:** Modern consumers, specifically members of Generation Z, are more focused on individuality and acceptance than ever. Whereas social groups used to be formed by surface-level similarities such as financial background or gender, communities are forming around hyper-niche interests. This signifies a shift toward a post-demographic world based in nuance and personality as opposed to traditional segmentation. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 18 to Oct 31, 2017 - Published: May 29, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Themes within the Hyper-Niche Community trend ### Hyper-Niche Communities As Gen Z moves towards a post-demographic world, brands can create hyper-niche communities based on individuality and nuance. ### Lifestyle Magazines Targeted at specific groups, magazines like MOT MAG and Anxy provide content related to mental health and conscious living for brands to explore. ### Competitive Recreation As Bad Axe Throwing and other competitive clubs gain popularity, businesses can create more recreation options in urban areas to attract adventure-seeking city dwellers. ## What the Hyper-Niche Community trend means for industry ### For Wellness Brands can cater to specific, niche interests like feminist cannabis or mental health to create wellness products and services that are tailored to individual needs. ### For Technology and Coding Platforms like Moms Can: Code can provide opportunities for maternal coders who are new to the field, promoting inclusivity in tech and spurring growth in this field. ### For Sports and Entertainment As traditional recreational activities like axe throwing become more popular, there are opportunities for new and unique recreational activities to be created in urban areas, providing a unique form of entertainment for city dwellers. ## Workshop question What is your brand doing to make your consumers feel adequately represented? ## Trend signals for Hyper-Niche Community Trend score 4.5 out of 10, from popularity 62%, activity 66%, freshness 8%. - Popularity: 62% - Activity: 66% - Freshness: 8% ## Examples of the Hyper-Niche Community trend 5 featured examples from Jan 18 to Oct 31, 2017. - [Competitive Axe Throwing Clubs](https://www.trendhunter.com/trends/bad-axe-throwing-1): Bad Axe Throwing Brings a Canadian Pastime to Urban Communities (Category: Lifestyle) Implication: The rise of urban axe throwing clubs presents disruptive innovation opportunities in the entertainment industry, offering a thrilling and unique experience for consumers. - [Mental Health Magazines](https://www.trendhunter.com/trends/anxy): 'Anxy' Covers Topics Like Anxiety, Depression, Anger, Trauma and Shame (Category: Pop Culture) Implication: Opportunity for innovative mental health publications to disrupt the traditional magazine industry and cater to an underrepresented audience. - [Vegan Lifestyle Magazines](https://www.trendhunter.com/trends/vegan-lifestyle-magazines): MOT MAG Aims to Inspire Conscious Living Through Veganism (Category: Marketing) Implication: Disruptive innovation opportunity: Develop digital platforms or subscription-based models that cater to niche audiences and deliver personalized content. - [Maternal Coding Communities](https://www.trendhunter.com/trends/online-community-for-moms): This Online Community for Moms Focuses on Learning How to Code (Category: Social Good) Implication: Edtech startups can leverage the trend of maternal coding communities by creating tailored learning resources and support systems for moms interested in learning how to code. - [Feminist Cannabis Communities](https://www.trendhunter.com/trends/cannabis-for-health): 'Cannabis Feminist' Unites Businesswomen in Cannabis for Health (Category: Business) Implication: The cannabis industry is still underdeveloped and has room for innovation, especially in the areas of health and wellness products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)