# Hyper-Local Neighbourhood Real estate developers are betting on convenience and comfort. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Dec 3, 2020 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hyperlocal-neighbourhood ## Key Figures - Trend score: 5.4/10 - Evidence articles: 8 ## What is the Hyper-Local Neighbourhood trend? **Hyper-Local Neighbourhood:** Architects, developers, and governments are proposing neighborhoods and developments that are centered around community-building and local businesses. These spaces are intended to be car-free and to have all necessities within a short walk or bike ride. ## The consumer insight behind the Hyper-Local Neighbourhood trend As urban centers expand in size and population, consumers are recognizing that their quality of life is depleting—whether that be due to social isolation, affordability issues, lengthy commutes, or pollution. As a result, many are moving away from city centers and turning to community-based neighborhoods. In doing so, individuals gain a sense of belonging because they can facilitate stronger connections with the people around, while also satisfying the need for convenience and cleaner air. ## At a Glance - Evidence: 8 featured examples - Articles from: Jan 31, 2020 to Jul 21, 2023 - Published: Dec 3, 2020 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Hyper-Local Neighbourhood trend ### Hyper-local Neighborhoods Creating neighborhoods where everything is a short walk or bike ride away within the community ### 15-Minute Cities Encouraging car-free access for residents within the city by limiting travel time to 15-minutes by bike ### Car-Free Communities Developing areas where cars are not allowed as a response to climate change and social isolation ## What the Hyper-Local Neighbourhood trend means for industry ### For Real Estate Industry Developing, selling, and leasing property in hyper-local and car-free neighborhoods ### For Urban Planning Industry Re-designing cities and towns to prioritize and encourage cycling and pedestrianism ### For Sustainable Building Industry Creating eco-conscious and energy-efficient buildings in car-free or low-carbon neighborhoods ## Workshop question How can your brand reach consumers in 15-minute cities? ## Trend signals for Hyper-Local Neighbourhood Trend score 5.4 out of 10, from popularity 69%, activity 77%, freshness 17%. - Popularity: 69% - Activity: 77% - Freshness: 17% ## Examples of the Hyper-Local Neighbourhood trend 8 featured examples from Jan 31, 2020 to Jul 21, 2023. - [15-Minute City Concepts](https://www.trendhunter.com/trends/15-minute-city): Paris' Mayor Anne Hidalgo Envisions a Post-Car City (Category: Art & Design) Implication: Urban planning professionals can utilize the 15-minute neighborhood model to create more accessible, sustainable, and community-focused urban environments. - [Gridded Car-Free Furniture Stores](https://www.trendhunter.com/trends/carfree-ikea-store): The Car-Free Ikea Store in Vienna Has a Uniform Aesthetic (Category: Eco) Implication: Creating furniture stores where customers can purchase items that can be shipped to their homes. - [Bike-Friendly Neighborhood Concepts](https://www.trendhunter.com/trends/bikefriendly-neighborhood): In Merwede, Every Three Households Shares One Car (Category: Eco) Implication: Developing innovative neighborhoods that incorporate bike-friendly initiatives and shared ownership models to attract environmentally conscious residents. - [Vertical Co-Living Neighborhoods](https://www.trendhunter.com/trends/coliving-neighborhood): West of West Wins an AIA Competition in San Francisco (Category: Art & Design) Implication: Architects can explore disruptive ways to design and build co-living neighborhoods that address the challenges of urban housing. - [Car-Free Neighborhoods](https://www.trendhunter.com/trends/carfree-neighborhood): Culdesac Tempe is Paving the Way to an Eco-Friendly Future (Category: Eco) Implication: Disruptive innovation opportunity: Creating innovative and sustainable housing options, such as car-free neighborhoods, to meet the evolving needs of environmentally conscious con… - [15-Minute Cities](https://www.trendhunter.com/trends/15minute-city): Reef's Real Estate Makes Neighbourhoods Accessible to Walkers and Bikers (Category: Art & Design) Implication: The retail industry can explore disruptive innovation through the prioritization of car-free access and the integration of micro-fulfillment brands in neighborhood hubs. - [Zero-Carbon Neighborhoods](https://www.trendhunter.com/trends/arney-fender-katsalidis): Arney Fender Katsalidis Designed an Eco-Conscious Neighborhood in Rome (Category: Eco) Implication: The design and construction of zero-carbon neighborhoods like Campo Urbano has the potential to revolutionize the architecture industry. - [All-Inclusive Family Resorts](https://www.trendhunter.com/trends/tyler-place-family-resort): The Tyler Place Family Resort Encourages Families to Play Together (Category: World) Implication: Disruptive Innovation Opportunity: Incorporate the concept of all-inclusive family resorts into the hospitality and tourism industry, providing comprehensive packages and activiti… ## Recent trend clusters - [Sensory Packaging](https://www.trendhunter.com/protrends/sensory-packaging) (Art & Design) - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Engineered Layers](https://www.trendhunter.com/protrends/engineered-layers) (Fashion) - [Embedded Intelligence](https://www.trendhunter.com/protrends/embedded-intelligence) (Tech) ## Trending in Art & Design - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Fruit-Inspired Cleaning Tools](https://www.trendhunter.com/trends/vilada-punch) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) All articles: [Art & Design](https://www.trendhunter.com/artdesign)