# Hyper-Interactive Social Platforms evolve with features that encourage heightened user engagement. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jan 4, 2019 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/hyperinteractive-social ## Key Figures - Trend score: 2.1/10 - Evidence articles: 4 ## What is the Hyper-Interactive Social trend? **Hyper-Interactive Social:** social media platforms are adapting with features beyond just messaging and facial recognition for more on-going engagement. More than just a platform and community for users to interact, social media giants like Instagram and Snapchat are integrating features like singing challenges, behind-the-senses engagement and voice-integrated adaptations. ## The consumer insight behind the Hyper-Interactive Social trend Todays consumer, especially the younger demographic, has a short attention span and often are longing for a more engaging interaction when it comes to technology. These consumers are attracted to features that let them create more memorable moments and satisfies the consumer desire to constantly be surprised and delighted. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 2 to Dec 20, 2018 - Published: Jan 4, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Hyper-Interactive Social trend ### Hyper-Interactive Social Social media platforms are adapting with features beyond just messaging and facial recognition for more ongoing engagement. ### Voice-Activated Social Lenses Snapchat and other social media platforms are utilizing voice-control technology to enhance user engagement and interaction. ### Engagement-Boosting Social Lenses Platforms like Snapchat are incorporating innovative Lens Challenges to create a more interactive social media experience for users. ## What the Hyper-Interactive Social trend means for industry ### For Social Media Social media companies can expand their user base and improve engagement by adapting to user preferences with new and interactive features. ### For Entertainment Entertainment companies can leverage social media platforms to create new and unique mobile-first experiences for audiences. ### For Technology Advancements in voice-control technology present opportunities for businesses to incorporate hands-free and interactive features into their products. ## Workshop question Think of your best product feature or service. What elements could you layer onto that to make it even more experiential and engaging? ## Trend signals for Hyper-Interactive Social Trend score 2.1 out of 10, from popularity 36%, activity 20%, freshness 8%. - Popularity: 36% - Activity: 20% - Freshness: 8% ## Examples of the Hyper-Interactive Social trend 4 featured examples from Aug 2 to Dec 20, 2018. - [Interactive Social Media Shows](https://www.trendhunter.com/trends/snap-originals): Snap Originals' 'Show Portals' Let Fans Virtually Explore Scenes (Category: Tech) Implication: The development of mobile-first content can increase viewership of entertainment content, particularly among younger demographics. - [Engagement-Boosting Social Lenses](https://www.trendhunter.com/trends/lens-challenges): Snapchat's 'Lens Challenges' Help to Increase User Participation (Category: Pop Culture) Implication: Social media platforms can leverage Lens Challenges to enhance user engagement and interaction. - [Voice-Controlled Social Lenses](https://www.trendhunter.com/trends/snapchat-lenses): The Hands-Free Snapchat Lenses Respond to Words Like "Hi" & "Love" (Category: Tech) Implication: Disruptive innovation opportunity: Implement voice-controlled features for filters and effects to revolutionize the social media experience. - [Social Media Voice Notes](https://www.trendhunter.com/trends/instagrams-walkietalkie): Instagram's Walkie-Talkie Direct Lets Users Send Voice Notes (Category: Social Media) Implication: Instagram's Walkie-Talkie Direct is a new feature in the social media space, presenting opportunities for social media companies to innovate and differentiate themselves by adding… ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)