# Hyper-Hygienic Home Home retailers offer consumers peace of mind with bacteria-resistant options. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Oct 26, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hyperhygienic-home ## Key Figures - Trend score: 3.3/10 - Evidence articles: 5 ## What is the Hyper-Hygienic Home trend? **Hyper-Hygienic Home:** Alleviating concerns about the safety and cleanliness of their homes, retailers in the home sector are providing consumers with anti-microbial and anti-bacterial bedding and textile options. This added benefit both helps health-conscious consumers feel better about their environments, and has the added bonus of less frequently required washing of the products themselves. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 28, 2016 to Jan 23, 2017 - Published: Oct 26, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Hyper-Hygienic Home trend ### Anti-microbial and Anti-bacterial Home Goods Retailers in the home sector are providing consumers with anti-microbial and anti-bacterial bedding and textile options to help health-conscious consumers feel better about their environment and reduce washing frequency. ### Incorporation of Silver and Zinc in Bedding Beddings that incorporate silver or zinc promote anti-bacterial, anti-fungal, and skin-healing properties, which fight against bacteria growth, inflammation, and skin irritation. ### Self-cleaning and Quick-drying Materials Products that have self-cleaning, moisture-wicking, and quick-drying properties allow users to save time, resources, and effort, and extend the lifespan of their products while avoiding bacterial growth and unpleasant odors. ## What the Hyper-Hygienic Home trend means for industry ### For Home Goods Retailers Incorporate anti-bacterial and anti-microbial technologies into your bedding and textile products to empower health-conscious consumers and reduce washing frequency. ### For Textile and Bedding Manufacturing Integrate zinc or silver coating into your beddings to enhance anti-bacterial, anti-fungal, and skin-healing properties and create premium and eco-friendly bedding options. ### For Consumer Goods Manufacturing Explore the use of self-cleaning and moisture-wicking materials to design towels, bedding, and textile products that maximize cleanliness, durability, and fragrance-free benefits. ## Workshop question Consumers today are looking for products that easily help them lead healthier, safer lives. How could your brand better respond to that desire? ## Trend signals for Hyper-Hygienic Home Trend score 3.3 out of 10, from popularity 57%, activity 34%, freshness 8%. - Popularity: 57% - Activity: 34% - Freshness: 8% ## Examples of the Hyper-Hygienic Home trend 5 featured examples from Apr 28, 2016 to Jan 23, 2017. - [Self-Cleaning Bamboo Towels](https://www.trendhunter.com/trends/cleaning-towel): The JPLiving SilverBamboo Self-Cleaning Towels are Hygienic (Category: Tech) Implication: Explore new textile manufacturing techniques to create self-cleaning and eco-friendly fabrics. - [Anti-Bacterial Pillows](https://www.trendhunter.com/trends/antibacterial-pillow): Silvon Uses Silver-Coated Fibers to Prevent the Growth of Bacteria (Category: Tech) Implication: Incorporating silver or copper into beddings or other textile products that are commonly used around the house could create a new market for anti-bacterial products. - [Acne-Fighting Bedding](https://www.trendhunter.com/trends/healthy-bedding): This Healthy Bedding Aims to Improve the User's Skin Health (Category: Art & Design) Implication: Opportunity for companies in the bedding and linens industry to develop zinc-infused products for skincare benefits. - [Quick-Drying Bathroom Towels](https://www.trendhunter.com/trends/luxury-bath-towels): Onsen Luxury Bath Towels Redefines the Basics of Cleanliness (Category: Art & Design) Implication: High-quality materials and innovative designs create a new level of luxury and functionality in bathroom essentials. - [Bacteria-Resistant Pillow Cases](https://www.trendhunter.com/trends/travel-pillow-case): The 'Sleep Away' Travel Pillow Case Prevents Acne and Hair Loss (Category: Lifestyle) Implication: The bedding industry can leverage the trend of bacteria-resistant pillow cases to develop innovative and hygienic bedding products that prevent acne and hair loss. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)