# Hyper-Custom Keepsake Brands appeal to social media-obsessed youth using personal mementos. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Mar 7, 2014 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/hypercustom-keepsake ## Key Figures - Trend score: 3.4/10 - Evidence articles: 6 ## What is the Hyper-Custom Keepsake trend? **Hyper-Custom Keepsake:** Personalized gifts are not a new innovation, but the means by which they are created is, as consumers shift towards using social media to remember moments or vacations. Placing the responsibility in the hands of patrons, brands are allowing consumers to upload personal photos of vacations or events from smart devices to capture moments and simultaneously create takeaway souvenirs. ## At a Glance - Evidence: 6 featured examples - Articles from: May 28, 2013 to Feb 15, 2014 - Published: Mar 7, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial - Top markets: North America ## Themes within the Hyper-Custom Keepsake trend ### Social Media Personalization Brands are allowing consumers to upload personal photos to create products such as souvenirs and phone cases, using social media for memory recall and personal mementos that lead to bespoke products ### Personalized Complements Personalizing everyday items allow for a more sentimental present, creating a heartfelt engagement and increasing the emotional cost associated with the item. This trend can lead to the creation of more bespoke products in the everyday items industry. ### Digital Product Personalization Digitizing content allows for the creation of physical personalized products, bridging the gap between social media and the physical world, providing an opportunity for companies to create innovative products. ## What the Hyper-Custom Keepsake trend means for industry ### For Photography As digital and social media platforms grow in popularity, the photography industry benefit from an increase in demand for capturing quality memories. ### For Gifts Personalized bespoke gifts are the new trend, providing consumers with a unique experience and increasing emotional ties to the process and end product, presenting new opportunities for the gift industry. ### For Printing The industry of printing is being reshaped by new trends that include personalized printing, with a focus on social media platforms and digitized content as an innovative avenue for print and promotional work. ## Trend signals for Hyper-Custom Keepsake Trend score 3.4 out of 10, from popularity 47%, activity 46%, freshness 8%. - Popularity: 47% - Activity: 46% - Freshness: 8% ## Examples of the Hyper-Custom Keepsake trend 6 featured examples from May 28, 2013 to Feb 15, 2014. - [Social Media Magnetization Apps](https://www.trendhunter.com/trends/stickygram-magnets): StickyGram Magnets Turn Digital Memories Cute Memoribilia Items (Category: Tech) Implication: The printing and photography industries can capitalize on the trend of personalized magnet printing by offering services that transform digital images into physical magnets. - [Mini Magnetic Photo Books](https://www.trendhunter.com/trends/mini-photo-book): Printstagr.am TinyBooks Give Us a Tiny Look at Instagram Pictures (Category: Tech) Implication: The photo printing industry can leverage magnetic mini photo books and Instagram photo printing to offer a more unique and convenient user experience. - [Customized Photo Cushions](https://www.trendhunter.com/trends/pillowords-by-stitchtagram): Pillowords by Stitchtagram Introduces Text into the Comfy Mix (Category: Art & Design) Implication: E-commerce websites could offer customers personalized product offerings as a means to compete in the crowded market. - [Pop Culture-Printed Hosiery](https://www.trendhunter.com/trends/cool-socks-bruh): Cool Socks Bruh Offers a Variety of Eclectically Colorful Styles (Category: Fashion) Implication: Fashion retailers can capitalize on the popularity of statement socks by offering a wider variety of eclectically colorful and unique designs. - [Customized-Photo Phone Cases](https://www.trendhunter.com/trends/vistaprint-custom-phone-cases): The Vistaprint Custom Phone Cases Print Personalized Photos (Category: Tech) Implication: The smartphone accessory industry has seen a rise in demand for personalized cases, creating new opportunities for manufacturers. - [Personalized Paternal Tags](https://www.trendhunter.com/trends/gift-tags): These 'DIY Manly Man Gift Tags' are Perfect for Father's Day Presents (Category: Special) Implication: Retailers can market craft supplies such as metal stamps and stamp sets for DIY projects like gift tags. ## Recent trend clusters - [Connected Filtration](https://www.trendhunter.com/protrends/connected-filtration) (Tech) - [Embedded Assistance](https://www.trendhunter.com/protrends/embedded-assistance) (Tech) - [Embedded Intelligence](https://www.trendhunter.com/protrends/embedded-intelligence) (Tech) - [Snap Utility](https://www.trendhunter.com/protrends/snap-utility) (Tech) ## Trending in Tech - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Variable Aperture Smartphone Cameras](https://www.trendhunter.com/trends/iphone-18) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Self-Cleaning Smart Vacuums](https://www.trendhunter.com/trends/tinecos-pure-one-station-5) All articles: [Tech](https://www.trendhunter.com/tech)