# Hyper-Convenient QSR Fast Food becomes even more convenient will the help of mobile tech. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 5, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hyperconvenient-qsr ## Key Figures - Trend score: 4.0/10 - Evidence articles: 7 ## What is the Hyper-Convenient QSR trend? **Hyper-Convenient QSR:** While typical QSR and fast food establishments already prioritize convenience and accessibility, brands are taking things a step further with the use of apps and other digital solutions on-site. Adding mobile payment and ordering to experiences like drive-thrus, brands are tapping into the growing need for more on-demand food service options. Not only eliminating wait times and payment processes, these streamlined features showcases a desire for hyper-convenience in every single aspect of a consumer’s daily journey. ## At a Glance - Evidence: 7 featured examples - Articles from: Feb 5, 2016 to Aug 22, 2019 - Published: Apr 5, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Hyper-Convenient QSR trend ### Mobile Payment in QSRs Mobile payment options at drive-thrus and in-store are becoming increasingly popular as consumers seek on-demand food options. ### Fast Food Mobile Ordering Mobile ordering options and interactive menu board kiosks are transforming fast food dining experiences and making them more streamlined. ### Restaurant Reward Apps Rewards and discounts for dining out are being offered through apps like Seated and are transforming the way customers discover and dine at restaurants. ## What the Hyper-Convenient QSR trend means for industry ### For Fast Food Industry Mobile payment options, mobile ordering, and interactive menu boards are changing the way fast food establishments operate and reach customers. ### For Food Delivery Industry Food delivery services like SkipTheDishes are partnering with fast food chains like Tim Hortons to offer on-demand food delivery to customers. ### For Mobile Payment Industry With more and more fast food establishments adopting mobile payment options at their drive-thrus and in-store, the mobile payment industry is becoming a disruptor in the QSR space. ## Workshop question What area of your business do you feel is already streamlined and efficient? How could you utilize mobile technology to enhance that even further? ## Trend signals for Hyper-Convenient QSR Trend score 4.0 out of 10, from popularity 62%, activity 50%, freshness 8%. - Popularity: 62% - Activity: 50% - Freshness: 8% ## Examples of the Hyper-Convenient QSR trend 7 featured examples from Feb 5, 2016 to Aug 22, 2019. - [Interactive Menu Board Kiosks](https://www.trendhunter.com/trends/interactive-menu): Long John Sliver's Drive-Thrus Will Now Feature Interactive Menus (Category: Lifestyle) Implication: Quick-service restaurants can enhance customer experiences by incorporating digital menu boards and interactive kiosks in their drive-thru operations. - [On-Demand Drive-Thru Apps](https://www.trendhunter.com/trends/drivethru-on-demand): The 'Drive-Thru On Demand' App Aims to Make Every Eatery a Drive-Thru (Category: Tech) Implication: Fast food restaurants are the primary industry being affected by this trend, as they are the most likely to have drive-thru services and benefit from on-demand ordering. - [Coffee Delivery Services](https://www.trendhunter.com/trends/tim-hortons-1): Tim Hortons Launched Door-to-Door Delivery in the GTA with SkipTheDishes (Category: Business) Implication: Fast-food chains can explore partnerships with delivery platforms to expand their reach and offer on-demand delivery services. - [Fast Food Payment Platforms](https://www.trendhunter.com/trends/mobile-payment-options): This Fast Food Chain Will Begin Accepting Mobile Payment Options (Category: Business) Implication: Incorporating mobile payment options can enhance the fast food industry's customer service and improve the convenience of the dining experience. - [Fast Food Mobile Ordering](https://www.trendhunter.com/trends/mcdonalds-mobile-ordering): McDonald's Mobile Ordering Will Be Available in Its US Restaurants (Category: Tech) Implication: The fast-food industry has the opportunity to leverage mobile ordering technology and enhance convenience for customers, potentially gaining a competitive advantage in the market. - [Drive-Thru Payment Platforms](https://www.trendhunter.com/trends/facilitate-mobile-payment): This Chain Uses Beacons to Facilitate Mobile Payment at Drive-Thrus (Category: Tech) Implication: The fast food industry can benefit from drive-thru payment platforms through increased customer satisfaction, reduced wait times, and improved efficiency. - [Reward-Offering Dining Apps](https://www.trendhunter.com/trends/seated-app): The Seated App Gives Users Discounts for Making Reservations (Category: Tech) Implication: Disruptive innovation opportunity: Develop a food delivery app that offers rewards for ordering from local restaurants. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)