# Hyper Targeting Social media developments allow brands to better reach & pinpoint consumers. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Aug 27, 2012 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hyper-targeting ## Key Figures - Trend score: 2.8/10 - Evidence articles: 7 ## What is the Hyper Targeting trend? **Hyper Targeting:** Although the privacy debate concerning social media is still going strong, most consumers tend to choose personalized discounts and rewards over keeping their personal information from brands. Thus, new developments in social media that tap into consumer preferences are allowing for more focused targeting of consumer groups. These augmented functions enable brands to zero in on specific consumers to reach those people who are most likely to buy their products and services; in the end, extreme targeting benefits both groups. ## At a Glance - Evidence: 7 featured examples - Articles from: Jul 3 to Aug 21, 2012 - Published: Aug 27, 2012 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Hyper Targeting trend ### Hyper Targeting New developments in social media that tap into consumer preferences are allowing for more focused targeting of consumer groups, taking advantage of the fact that most consumers tend to choose personalized discounts and rewards over keeping their personal information from brands. ### Facial Recognition Technology Facial recognition technology is paving the way for innovations like Facedeals that offers facial-scanning camera that can scan a person's face and then check them into the business via Facebook. ### Personalized Discounts Personalized discounts like Kroger Rewards provides customers with discounts based on their shopping history by enlisting the help of consumer research companies that analyze shopping data amassed from their customer's loyalty cards. ## What the Hyper Targeting trend means for industry ### For Retail Industry Retailers should invest in personalized pricing methods like Kroger Rewards to entice and retain shoppers. ### For Marketing Industry With hyper-targeting options and facial recognition technology, social media platforms like Facebook and Foursquare should be leveraged to help brands connect with their customers and better focus their advertising efforts. ### For Entertainment Industry Auditions for movies can be done through social media apps like Mobli, showing the changing landscape of the movie industry and how new media forms play a role in their development. ## Trend signals for Hyper Targeting Trend score 2.8 out of 10, from popularity 53%, activity 24%, freshness 8%. - Popularity: 53% - Activity: 24% - Freshness: 8% ## Examples of the Hyper Targeting trend 7 featured examples from Jul 3 to Aug 21, 2012. - [Augmented Reality Shopping Helpers](https://www.trendhunter.com/trends/ibm-mobile-app): IBM Mobile App Personalizes Buying Experience (Category: Tech) Implication: Retailers can leverage the use of augmented reality technologies and smart shopping apps to provide consumers with a more engaging experience that enhances customer satisfaction a… - [Multi-Role Movie Auditions](https://www.trendhunter.com/trends/the-beauty-inside): Intel and Toshiba's 'The Beauty Inside' Gives You Chance to Play a Role (Category: Social Media) Implication: Opportunities to disrupt the traditional casting process and engage audiences through innovative approaches to storytelling. - [Face Check-Ins](https://www.trendhunter.com/trends/face-checkins): Facedeals Uses Facial Recognition Technology to Check You Into a Location (Category: Tech) Implication: Disruptive innovation opportunity: Integrate face check-ins to streamline hotel and restaurant guest experiences, automate check-ins, and tailor personalized promotions. - [Personalized Supermarket Prices](https://www.trendhunter.com/trends/kroger-rewards): Kroger Rewards Gives Customers Discounts Based on Shopping History (Category: Business) Implication: Using personalized pricing to attract and retain customers in the competitive retail industry. - [Hyper-Targeting Social Add-Ons](https://www.trendhunter.com/trends/facebook-brand-pages): Facebook Brand Pages Can Now Target by Gender, Workplace & More (Category: Social Media) Implication: Hyper-targeted social advertising is disrupting the traditional advertising industry and forcing marketers to adapt to more data-driven approaches. - [Hyper-Targeted Check-Ins](https://www.trendhunter.com/trends/foursquare-local-updates): Foursquare Local Updates Lets Brands Send Messages to Specific Users (Category: Business) Implication: The retail industry can utilize Foursquare's Local Updates tool for targeted marketing, attracting customers with personalized promotions based on their preferences and check-in h… - [Social Media Casting Calls](https://www.trendhunter.com/trends/the-canyons): Media-Sharing App Mobli Used to Find Actress for The Canyons (Category: Unique) Implication: The film industry can explore the use of social media platforms like Mobli to revolutionize the casting process. ## Recent trend clusters - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Errand Leisure](https://www.trendhunter.com/protrends/errand-leisure) (Business) - [Category Mashups](https://www.trendhunter.com/protrends/category-mashups) (Business) - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Repairable Hardshell Jackets](https://www.trendhunter.com/trends/sperro-sv) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)