# Hygienic Conservation Water-free skincare regimens become increasingly convenient. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Aug 8, 2016 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hygienic-conservation ## Key Figures - Trend score: 2.9/10 - Evidence articles: 5 ## What is the Hygienic Conservation trend? **Hygienic Conservation:** As consumers progressively educate themselves on global issues and environmental concerns, they begin to seek products that allow them to contribute to the conservation of water, which has the triple benefit of conserving money and time. Beauty and skincare products that offer quick hygiene solutions without the use of water are increasingly gaining popularity as they promote the protection of a precious resource while being adaptively convenient for on-the-go consumers. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 11, 2015 to Jun 17, 2016 - Published: Aug 8, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Hygienic Conservation trend ### Water-free Skincare Beauty and skincare products that offer quick hygiene solutions without the use of water are increasingly gaining popularity. ### Portable Hygiene Wipes Personal care wipe products are being created in a wipe form for easy on-the-go refreshment. ### Dry Haircare Products Dry shampoo, hair pastes and spray clay shampoos that do not require water to use or apply are being developed. ## What the Hygienic Conservation trend means for industry ### For Beauty and Skincare industry Hygiene products that offer safe, water-free solutions while conserving water resources can have disruptive innovation opportunities. ### For Personal Care industry Creating portable hygiene wipes for refreshing purposes can open up disruptive opportunities in personal care. ### For Haircare industry Dry shampoos, hair pastes, and spray clay shampoos that don't require water to apply offer opportunities for disruption in the haircare industry. ## Workshop question What relationship does your product have with the depletion of resources? ## Trend signals for Hygienic Conservation Trend score 2.9 out of 10, from popularity 47%, activity 32%, freshness 8%. - Popularity: 47% - Activity: 32% - Freshness: 8% ## Examples of the Hygienic Conservation trend 5 featured examples from Aug 11, 2015 to Jun 17, 2016. - [Portable Shower Wipes](https://www.trendhunter.com/trends/body-wipe): These 'Yes to Natural' Body Wipes for Men Refresh and Invigorate (Category: Fashion) Implication: The personal care industry can explore new opportunities for producing portable and natural ingredient wipe products. - [Beach Shower Powders](https://www.trendhunter.com/trends/dry-shower): Dry Shower Powder Makes Removing Salt and Sand Seamless (Category: Fashion) Implication: The personal care industry can explore the potential of dry shower powders to offer consumers a convenient alternative to traditional shower products. - [Dry Shampoo Pastes](https://www.trendhunter.com/trends/styling-paste): R and Co's New Hair Product Absorbs Oil While Also Acting as a Styling Paste (Category: Fashion) Implication: The introduction of dry shampoo pastes showcases the potential for innovation and product diversification within the beauty and personal care industry. - [Spray Clay Shampoos](https://www.trendhunter.com/trends/clay-shampoo): The UNITE 7SECONDS Refresher is Made With Natural Minerals Rather Than Powder (Category: Fashion) Implication: The haircare industry can take advantage of the spray clay shampoo trend by developing their own line of innovative products that offer convenience and natural-looking results. - [Waterless Facial Cleansers](https://www.trendhunter.com/trends/cleansing-emulsion): The SUQQU Reset Cleansing Emulsion Cleans When Water Isn't Available (Category: Fashion) Implication: The beauty and personal care industry can benefit from creating more gentle and waterless products like SUQQU Reset Cleansing Emulsion. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)