# Hygiene Portability Female wellness products are created for discrete transportation and storage. By [Ady Floyd](https://www.trendhunter.com/AdyFloyd), Futurist, VP Innovation Strategy | Published Aug 24, 2016 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/hygiene-portability ## Key Figures - Trend score: 5.1/10 - Evidence articles: 4 ## What is the Hygiene Portability trend? **Hygiene Portability:** Targeting the Millennial female consumer, brands produce smaller packaging for hygiene and wellness products that are ideal for office jobs or college campus living. By reducing size and adding female-focused packaging aesthetic, brands are able to convey a sympathetic message that reinforces the need for personal care products that are easily stored or concealed. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 2, 2015 to Aug 19, 2016 - Published: Aug 24, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Hygiene Portability trend ### Hygiene Portability Smaller packaging for hygiene and wellness products that are ideal for office jobs or college campus living. ### Discreet Packaging Uniform hygiene packaging concept to avoid the stigma associated with shopping for feminine hygiene products. ### Cleaning Tool Innovation Simplifying the process of cleaning makeup brushes with Practk Palmat Brush Cleaner. ## What the Hygiene Portability trend means for industry ### For Branding and Packaging Companies can consider adopting female-focused packaging aesthetics that convey sympathetic messages. ### For Feminine Hygiene Products Creating innovative feminine hygiene products that allow for more discreet storage and transportation, such as emergency tampon necklaces, flip-over sanitary napkin packaging, and ultra-discreet packaging concepts. ### For Beauty Industry Developing cleaning tools that are compact, flexible, and designed for quick and easy use such as Practk Palmat Brush Cleaner. ## Workshop question Considering the practical applications of your offerings, how can you make that experience more intuitive for the consumer? ## Trend signals for Hygiene Portability Trend score 5.1 out of 10, from popularity 71%, activity 75%, freshness 8%. - Popularity: 71% - Activity: 75% - Freshness: 8% ## Examples of the Hygiene Portability trend 4 featured examples from Sep 2, 2015 to Aug 19, 2016. - [Discreet Sanitary Napkin Packaging](https://www.trendhunter.com/trends/sanitary-napkin-packaging): Two Students Help Make Feminine Hygiene Less Embarassing (Category: Lifestyle) Implication: The feminine hygiene industry can embrace the opportunity to create innovative and discreet packaging solutions for pads and tampons. - [Makeup Brush Cleaning Tools](https://www.trendhunter.com/trends/practk-palmat): The Practk Palmat Brush Cleaner Makes It Easy to Clean Makeup Brushes (Category: Fashion) Implication: The beauty and cosmetics industry can benefit from the development of innovative makeup brush cleaning tools that simplify the cleaning process and enhance hygiene. - [Ultra-Discreet Hygiene Packaging](https://www.trendhunter.com/trends/hygiene-packaging): This Discreet Packaging Concept Offers Privacy at the Drug Store (Category: Marketing) Implication: Opportunity for packaging companies to develop discreet and well-designed solutions that cater to personal hygiene products. - [Emergency Tampon Necklaces](https://www.trendhunter.com/trends/womens-hygiene): This Necklace Doubles as Back-Up Feminine Hygiene Storage (Category: Fashion) Implication: The fashion industry can benefit from this multipurpose tampon holder necklace to incorporate functional and trendy pieces into their lineup. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)