# Hygiene Haven The bathroom becomes a place for luxury and relaxation. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Feb 19, 2015 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hygiene-haven ## Key Figures - Trend score: 3.2/10 - Evidence articles: 5 ## What is the Hygiene Haven trend? **Hygiene Haven:** There is a lack of privacy in the digital age that makes alone time scarce. This creates an air of appreciation around personal hygiene and the bathroom space as a whole, prompting more design-conscious washroom wares. The addition of luxury allows consumers to feel pampered, glamorizing the space and the act of self-care. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 18, 2014 to Jan 7, 2015 - Published: Feb 19, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Hygiene Haven trend ### Luxury Bathrooms As people look for ways to create more private spaces for relaxation, the addition of luxe accessories and design-conscious products allows for consumers to feel pampered. ### Bathroom Water Filters As people become more health-conscious, the use of vitamin C and negative ions showerheads become mainstream technology. ### Design Aesthetic Designers can create sculptural and dramatic bathroom pieces, such as the Newton Bathtub by Maison Valentina or the Platform bathroom accessories set by Brad Ascalon, that are both luxurious and practical. ## What the Hygiene Haven trend means for industry ### For Bathroom Fixtures and Accessories Business professionals in the bathroom fixtures and accessories industry can create luxury bathroom products that are both design-conscious and practical. ### For Health and Wellness Business professionals in the health and wellness industry can work with designers to create products, such as the vitamin C and negative ions showerheads, that promote healthier skin and hair. ### For Fashion Fashion designers can aim to create a more immersive experience for customers, such as the Christian Louboutin Spring/Summer catalog set in an upscale bathroom, to showcase their new looks and styles. ## Trend signals for Hygiene Haven Trend score 3.2 out of 10, from popularity 40%, activity 48%, freshness 8%. - Popularity: 40% - Activity: 48% - Freshness: 8% ## Examples of the Hygiene Haven trend 5 featured examples from Sep 18, 2014 to Jan 7, 2015. - [Bathtub-Bound Lookbooks](https://www.trendhunter.com/trends/christian-louboutin-spring): The Christian Louboutin Spring and Summer Catalogue is Set in the Washroom (Category: Fashion) Implication: Incorporating innovative technologies and creative storytelling to enhance the shopping experience and attract consumers. - [Luxurious Bubbling Bathtubs](https://www.trendhunter.com/trends/newton-bathtub): The Newton Bathtub by Maison Valentina Defies the Laws of Physics (Category: Art & Design) Implication: Furniture designers can explore sculptural aesthetics inspired by the Newton bathtub to create visually striking and artistic pieces. - [Minimalist Bathroom Accessories](https://www.trendhunter.com/trends/bathroom-accessories-collection): This Bathroom Accessories Collection Will Brighten Up Your Space (Category: Art & Design) Implication: Expanding innovative, minimalist accessories lines can help address the needs of consumers who prefer minimalist designs in their homes. - [Golden Toilet Seats](https://www.trendhunter.com/trends/bathroom-seats): These Transparent Bathroom Seats are Decorated with Gold Foil (Category: Art & Design) Implication: The home decor industry can explore innovative ways to incorporate transparent gold foil into various products, including bathroom seats and fixtures. - [Hollistic Health Showerheads](https://www.trendhunter.com/trends/vitamin-c-and-negative-ions-showerhead): The Vitamin C and Negative Ions Showerhead Offers a Spa Experience (Category: Art & Design) Implication: The home improvement industry can explore opportunities in creating and marketing showerheads that prioritize holistic health and water conservation. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)