# Hygge Home Consumers consciously create cozy spaces that emphasize enjoying the home. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Feb 14, 2017 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hygge-home ## Key Figures - Trend score: 4.7/10 - Evidence articles: 6 ## What is the Hygge Home trend? **Hygge Home:** Inspired by the Danish manifesto for cozy comfort, consumers in warm and cold countries alike are looking to surround themselves with plush fabrics, warm textures and soft furnishings that embrace users in a cushy hug. An extension of the style of Japanese minimalism popularized by Marie Kondo, the emerging prevalence of Hygge demonstrates a desire in consumers to surround themselves with objects that bring joy while increasing a sense of mindfulness in the home. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 16, 2017 to Nov 1, 2018 - Published: Feb 14, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Hygge Home trend ### Hygge Homes Consumers desire to surround themselves with objects that bring joy while increasing a sense of mindfulness in the home. ### Compact Furnishing Collections Furniture collections specifically made for small spaces is a highly appealing option for consumers who want to make the most of limited space, in a way that still feels comforting and cozy. ### Stress-Relieving Bedding As more consumers seek natural ways to maintain good health, bedding solutions for better sleep and reduction of stress and anxiety will become popular. ## What the Hygge Home trend means for industry ### For Furniture Industry Adopting a mindful approach to furniture design for any space could become the next frontier for furniture makers seeking to fulfill customers' changing demands. ### For Home Goods Industry More and more people are seeking to find calm, peace, and joy in their homes, so home goods makers could tap into this market with products that cater to these needs. ### For Wellness Industry Consumers want natural ways to combat their daily stresses. Innovations in the wellness industry, like stress-reducing bedding, will be increasingly in demand. ## Workshop question How can your company better consumers' lives through design or service? ## Trend signals for Hygge Home Trend score 4.7 out of 10, from popularity 67%, activity 65%, freshness 8%. - Popularity: 67% - Activity: 65% - Freshness: 8% ## Examples of the Hygge Home trend 6 featured examples from Jan 16, 2017 to Nov 1, 2018. - [Compact Furnishing Collections](https://www.trendhunter.com/trends/furniture-for-small-spaces): This Pottery Barn Collection Shares Furniture for Small Spaces (Category: Art & Design) Implication: Furniture manufacturers have the opportunity to cater to the needs of a growing market looking for compact and multifunctional furniture designs for small spaces. - [Comfortable Wool-Upholstered Furniture](https://www.trendhunter.com/trends/parka-collection): The 'Parka Collection' Offers a Cozy Place to Sit (Category: Art & Design) Implication: Furniture companies can leverage the Parka collection's woolen upholstery and multi-functional design to create innovative and cozy furniture pieces that look elegant and cater to… - [Cuddle-Enhancing Pillows](https://www.trendhunter.com/trends/armadillow): The Armadillow Pillow is Made for Comfortable Cuddling (Category: Lifestyle) Implication: Opportunities in the home goods industry to create specialized and innovative sleep accessories, including pillows designed for cuddling and intimacy. - [Soft Supportive Woolen Furniture](https://www.trendhunter.com/trends/relaxing-seat): The 'Sail Pouf' is a Relaxing Seat with a Woven Woolen Finish (Category: Art & Design) Implication: Companies in the furniture industry could explore alternative designs and materials for creating innovative products. - [Luxury Stress-Relieving Bedding](https://www.trendhunter.com/trends/zen-blanket): The 'Zen Blanket' Improves Your Sleep While Reducing Anxiety (Category: Lifestyle) Implication: The bedding industry stands to benefit from continued growth in demand for luxury and stress-relieving products like the 'Zen Blanket'. - [Stress-Reducing Glass-Filled Blankets](https://www.trendhunter.com/trends/ecofriendly-weighted-blanket): The 'Reviv' Eco-Friendly Weighted Blanket is Tranquil (Category: Lifestyle) Implication: Disruptive innovation opportunity: Explore new technologies and materials to improve sleep quality and enhance relaxation through bedding products. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)