# Hydration-Measuring Hydration-tracking devices help people prioritize their health. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 8, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hydrationmeasuring ## Key Figures - Trend score: 5.9/10 - Evidence articles: 8 ## What is the Hydration-Measuring trend? **Hydration-Measuring:** Brands are creating health-tracking products that include the ability to track the body or skin's hydration levels. These features are useful for people looking to track and enhance their overall health, or for those looking to protect their skin. ## The consumer insight behind the Hydration-Measuring trend Consumers are increasingly prioritizing their overall health and wellbeing rather than simply trying to lose weight, and so fitness-tracking devices are having to take this shift into account. As people look for ways to progress in a wider range of personal health-related milestones, brands that empower this process are highly appealing. ## At a Glance - Evidence: 8 featured examples - Articles from: Apr 10, 2019 to Feb 7, 2023 - Published: Mar 8, 2021 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Themes within the Hydration-Measuring trend ### Hydration-Tracking Devices Hydration-tracking devices are becoming increasingly popular in health and fitness-related technologies. ### Body Data-Tracking Wearables Body data-tracking wearables are taking advanced health monitoring beyond just basic fitness tracking. ### Personalized Health and Wellness Consumers' focus is shifting towards a more personalized approach to health and wellness, and brands are adapting to suit their needs. ## What the Hydration-Measuring trend means for industry ### For Health and Fitness The health and fitness industry is poised to take advantage of this trend by focusing on hydration-tracking devices and body data-tracking wearables. ### For Technology The technology industry is at the forefront of this trend, creating innovative wearable devices and hydration-tracking solutions for consumers. ### For Personal Care The personal care industry is tapping into this trend with innovations in personalized skincare devices and smart bathroom mats. ## Workshop question How has your brand's idea of health and wellness evolved? ## Trend signals for Hydration-Measuring Trend score 5.9 out of 10, from popularity 84%, activity 79%, freshness 14%. - Popularity: 84% - Activity: 79% - Freshness: 14% ## Examples of the Hydration-Measuring trend 8 featured examples from Apr 10, 2019 to Feb 7, 2023. - [Affordable Smart Water Bottles](https://www.trendhunter.com/trends/hidratespark-tap): HidrateSpark TAP Helps to Track Daily Water Intake (Category: Lifestyle) Implication: The health and wellness industry can leverage smart water bottles to promote hydration tracking and improve customer health - [Hydration-Measuring Patches](https://www.trendhunter.com/trends/wearable-sweat-patch): The Gatorade Gx Wearable Sweat Patch Tracks During Exercise (Category: Tech) Implication: The sports and fitness industry can leverage hydration-tracking wearables to provide customers with new and innovative health monitoring solutions. - [Connected Hydration-Tracking Water Bottles](https://www.trendhunter.com/trends/akamai-smart-water-bottle): The 'Akamai' Smart Water Bottle Has a Slim Construction (Category: Tech) Implication: Smart water bottles like the 'Akamai' have the potential to disrupt the reusable water bottle industry by offering consumers more advanced features and tracking capabilities in th… - [Bodily Energy-Tracking Wearables](https://www.trendhunter.com/trends/garmin-venu): The Garmin Venu GPS Fitness Watch Offers Five Days of Use (Category: Lifestyle) Implication: The health wearable industry can utilize Garmin Venu GPS fitness watch to integrate advanced health tracking functionalities for a more holistic experience. - [Sweat-Wicking Wearable Biosensors](https://www.trendhunter.com/trends/hydration-biosensor): Nix Develops a Hydration Biosensor for Endurance Athletes (Category: Tech) Implication: The fitness wearable industry can benefit from the development of wearable biosensors that offer hydration monitoring and personalized recommendations to users. - [Athletic Hydration-Tracking Wearables](https://www.trendhunter.com/trends/viita-race-hrv): The VIITA Race HRV Smartwatch Monitors Vitals 24/7 (Category: Tech) Implication: Potential for integration of hydration-tracking wearables in fitness trackers, smart clothing, and sports equipment to enhance performance and prevent dehydration. - [Smart Bathroom Mats](https://www.trendhunter.com/trends/mateo): CES 2020 Innovation Awards Honoree Mateo Monitors Weight & Posture (Category: Tech) Implication: The healthcare industry may benefit from the trend of smart bathroom mats as health monitoring tools, creating disruptive innovation opportunities for telehealth, remote monitorin… - [Personalized Skincare Devices](https://www.trendhunter.com/trends/cutitron): Cutitronics' CutiTron is Comparable to Fitbit for the Skin (Category: Tech) Implication: The CutiTron device offers opportunities for beauty and skincare brands to create personalized and data-driven product formulations. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)