# Hydration Mixers Health and wellness brands are launching hydration-focused powders. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Mar 9, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hydration-mixers ## Key Figures - Trend score: 6.0/10 - Evidence articles: 14 ## What is the Hydration Mixers trend? **Hydration Mixers:** Health and wellness brands are launching beverage mixers that support hydration. These powdered products can be added to bottled water for convenient hydration support while reducing the effects of dehydration like fogginess, weakness, low blood pressure, or dizziness. ## The consumer insight behind the Hydration Mixers trend Influenced by the health and wellness movement, contemporary consumers—especially those who live in fast-paced, demanding environments—are looking to optimize their routines. These individuals are shifting away from overly processed and artificially enhanced options in favor of great-tasting health products that also have natural ingredients. ## At a Glance - Evidence: 14 featured examples - Articles from: Jun 28, 2020 to May 15, 2024 - Published: Mar 9, 2021 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Hydration Mixers trend ### Hydration Mixers Convenient and functional drink mixes that support hydration with natural ingredients and additional benefits like immune boosting and recovery support. ### Functional Beverage Sachets Single-serve powdered beverage mixes that offer convenient, functional and healthy hydration with natural ingredients like coconut water, sea salt, and plant-based extracts. ### Gut Health Hydration Powders Powdered hydration mixes that include probiotics like BC30 to promote digestive health and hydration through electrolytes and kombucha extract. ## What the Hydration Mixers trend means for industry ### For Health and Wellness Products aimed at promoting hydration with functional benefits and natural ingredients. ### For Sports and Fitness Convenient and effective hydration products for athletes and fitness enthusiasts on-the-go. ### For Beverage and Food Innovative and sustainable hydration products that offer competitive and healthier options in the beverage industry. ## Workshop question How can your brand support consumers in their day-to-day? ## Trend signals for Hydration Mixers Trend score 6.0 out of 10, from popularity 81%, activity 76%, freshness 24%. - Popularity: 81% - Activity: 76% - Freshness: 24% ## Examples of the Hydration Mixers trend 14 featured examples from Jun 28, 2020 to May 15, 2024. - [Antioxidant Collagen Hydration Mixers](https://www.trendhunter.com/trends/zundora): Zurvita’s Scientifically Backed Hydration Powder, H2O (Category: Lifestyle) Implication: The health and fitness industry can offer hydration drink mixes with premium ingredients to meet the growing demand for natural and effective performance-boosting hydration bevera… - [Single-Serve Vitamin Powders](https://www.trendhunter.com/trends/vitamin-powder): LifeAID Go! Drink Mixes Support Recovery, Hydration, Immunity & More (Category: Lifestyle) Implication: Single-serve vitamin powders offer the health and wellness industry an opportunity to expand their product lines and appeal to consumers looking for functional, on-the-go nutritio… - [Functional Beverage Sachets](https://www.trendhunter.com/trends/beverage-sachets): Beam's Elevate Drink Mixes Contain Collagen, Caffeine & Probiotics (Category: Lifestyle) Implication: Functional beverages can take inspiration from Beam's Elevate sachets and offer beverage mixes with functional benefits and hydrating ingredients. - [Rapid Rehydration Supplements](https://www.trendhunter.com/trends/hydralyte-plus-immune-system-boost): Hydralyte Plus Immune System Boost Offers Daily Support (Category: Lifestyle) Implication: Sports and fitness industry can innovate by creating rehydration supplements with balanced glucose-electrolyte ratio and additional immune support ingredients for athletes. - [Asian-Inspired Hydration Supplements](https://www.trendhunter.com/trends/only-hydration): ONLY Hydration's Hydration Supplements Draw on Asian Flavors (Category: Marketing) Implication: The market for dietary supplements is expanding with niche products that offer culturally specific ingredients and flavors. - [Gut Health Hydration Powders](https://www.trendhunter.com/trends/liquid-iv): Liquid IV Debuts 'Hydration Multiplier+ Powdered Probiotic Kombucha' (Category: Lifestyle) Implication: Companies in the nutraceutical industry can develop innovative, gut-healthy, and hydrating products by incorporating probiotics and fermented ingredients. - [Lemonade Electrolyte Mixes](https://www.trendhunter.com/trends/lemonade-electrolyte-mixes): Cure Introduces New Lemonade Flavor to its Electrolyte Lineup (Category: Lifestyle) Implication: The introduction of new flavors and ingredients in electrolyte mixes has the potential to disrupt the beverage industry by catering to a growing market of health-conscious consume… - [On-the-Go Hydration Powders](https://www.trendhunter.com/trends/thrive-thirst): Thrive Thirst Delivers Hydration with or Without Natural Caffeine (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop new beverage formulations using hydration powders to offer convenient and customizable hydration solutions. - [Hydrate Electrolyte Powders](https://www.trendhunter.com/trends/hydrate-electrolyte-powder): Gnarly Nutrition Launches New Flavors of Its Beloved Powders (Category: Lifestyle) Implication: Innovating on electrolyte powders with higher sodium content and different flavor profiles can help companies cater to the needs of athletes and fitness enthusiasts. - [Sustainable Hydration Powders](https://www.trendhunter.com/trends/hydration-multiplier): Liquid I.V.'s Seaberry Hydration Multiplier Features Eco Packaging (Category: Eco) Implication: Disruptive innovation opportunity: Redesigning beverage packaging to minimize environmental impact. - [Orange-Flavored Electrolyte Powders](https://www.trendhunter.com/trends/nunn): Nuun® and Orangetheory® Debut the 'All Out Orange' Drink Mix (Category: Lifestyle) Implication: The collaboration between Nuun and Orangetheory introduces innovative hydration solutions in the fitness industry. - [Rapid Hydration Powder Mixes](https://www.trendhunter.com/trends/limitededition-powder-flavors): Hydrant Debuts Limited-Edition Powder Flavors for the Summer (Category: Lifestyle) Implication: The health and wellness industry can develop and market rapid hydration powder mixes and nutrient-enhanced products to meet the ever-growing demand for on-the-go convenience and h… - [Hydrating Electrolyte Mixes](https://www.trendhunter.com/trends/hydrating-electrolyte-mix): Cure Introduces a Delightful New Electrolyte Flavor - Strawberry Kiwi (Category: Lifestyle) Implication: Innovative ways to create beverages with natural electrolytes and alternative sweeteners. - [Caramel Apple Hydration Powders](https://www.trendhunter.com/trends/caramel-apple-hydration-multiplier): Liquid I.V.'s Caramel Apple Hydration Multiplier is Crisp & Sweet (Category: Lifestyle) Implication: Use Cellular Transport Technology to develop hydration products that cater to the needs of athletes during intense physical activities. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - 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