# Hybrid Snacking Adding substance to mini meals, consumers combine multiple treats into one. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Oct 2, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hybrid-snacking ## Key Figures - Trend score: 2.7/10 - Evidence articles: 4 ## What is the Hybrid Snacking trend? **Hybrid Snacking:** Seeking to add more depth to everyday snacks, consumers are combining different treats together to satiate cravings. Creating hybrid snacks that come together to create a mini meal, consumers are merging unlikely ingredients together to add substance to recipes traditionally lighter in form. ## At a Glance - Evidence: 4 featured examples - Articles from: May 12 to Dec 30, 2015 - Published: Oct 2, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Hybrid Snacking trend ### Hybrid Snacking Consumers are combining different treats together to create a mini meal, merging unlikely ingredients together to add substance to recipes traditionally lighter in form. ### Mini Desserts Offering desserts in small portions that are packaged with a side of crunchy toppings to be added upon opening. ### Healthy Flavors Creatively combines cereal into the cups of yogurt to provide a healthier breakfast or dessert substitute for consumers seeking out healthier food options. ## What the Hybrid Snacking trend means for industry ### For Food and Beverage Incorporating unconventional ingredients to create new snacking experiences can enhance the consumer's snacking experience. ### For Packaging Creating packaging that is easy to open and that can be transported easily, can revolutionize the way consumers snack and/or eat dessert on the go. ### For Health and Wellness Offering healthier snack options like those that contain fiber and probiotics, can lure health-conscious consumers into snacking more often. ## Trend signals for Hybrid Snacking Trend score 2.7 out of 10, from popularity 35%, activity 37%, freshness 8%. - Popularity: 35% - Activity: 37% - Freshness: 8% ## Examples of the Hybrid Snacking trend 4 featured examples from May 12 to Dec 30, 2015. - [Yam Jelly Snacks](https://www.trendhunter.com/trends/korean-snack): Hoon Min Jung Gwa's Natural Korean Snack is Made of Sweet Potato (Category: Lifestyle) Implication: Innovations in packaging materials and design can help food companies differentiate their products, attract consumer attention, and communicate the qualities of their snacks. - [Cheese-Filled Pretzel Bagels](https://www.trendhunter.com/trends/pretzel-bagels): This Salty Snack is the Perfect Breakfast Alternative (Category: Lifestyle) Implication: Companies in this industry can develop new product lines or menu items that focus on creating innovative, taste-bud tingling snacks and breakfast options. - [Hybrid Dessert Yogurt](https://www.trendhunter.com/trends/yogurt-dessert): Muller's Yogurt Dessert Channels the Taste of Indulgent Treats (Category: Lifestyle) Implication: Muller Yogurt's dessert-inspired yogurt line and innovative packaging techniques show the potential for disruption and innovation in the snack food industry. - [Hybrid Cereal Yogurts](https://www.trendhunter.com/trends/vanilla-yogurt): Activia's Fiber Vanilla Yogurt Flavor Comes with Mixed Muesli (Category: Lifestyle) Implication: Dairy industry can explore new yogurt flavors that incorporate cereal, appealing to health-conscious consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)