# Hybrid Meat Brands offer hybrid meat and vegetable-based products for flexitarian diets. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 17, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hybrid-meat ## Key Figures - Trend score: 3.4/10 - Evidence articles: 5 ## What is the Hybrid Meat trend? **Hybrid Meat:** Hybrid meat products are on the rise as a healthier alternative to all-meat items. These include everything from hot dogs to burgers, and are a mix of meat and vegetables that offer enhanced nutrition. ## The consumer insight behind the Hybrid Meat trend "Flexitarian" diets, when people consume meat, vegetarian and vegan options, are on the rise for a number of reasons. First, the ecological footprint of those who consume less meat is lower, which is increasingly important to consumers who understand the consequences of climate change. In addition, people are likely to view flexitarian diets as more nutritious, but not so limiting that they have to give up meat entirely. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 6, 2020 to Jan 28, 2022 - Published: Mar 17, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Hybrid Meat trend ### Hybrid Meat Products Meat products that combine meat and vegetables are on the rise as a healthier and more nutritious alternative to all-meat items, catering to the flexitarian trend. ### Blended Meat Products Mixing meat and vegetables packed with nutritious benefits is a growing trend, providing a good source of protein to flexitarians and those looking to reduce their meat intake. ### Multi-Protein Blended Snacks Snacks and protein bars that have a combination of animal and plant-based protein appeal to some consumers who are looking for more plant protein in their diet, providing a more inclusive option for those who want to consume alternative proteins. ## What the Hybrid Meat trend means for industry ### For Food and Beverage Industries Food and beverage industries can explore the trend of hybrid meat products and blended meat products to attract flexitarians and customers looking for more nutritious options. ### For Snack Industries The snack industry can appeal to consumers who are looking for more plant-based protein options by creating multi-protein blended snacks that combine animal-based and plant-based protein in one product. ### For Packaged/Processed Foods Industries The packaged/processed foods industry can develop more products with mixed meat and vegetable contents, offering nutritious, healthy and flavorful options that can cater to customers aiming to consume less meat, as well as to those looking for more plant-based food alternatives. ## Workshop question How could your brand offers it customers more flexibility based on their personal values? ## Trend signals for Hybrid Meat Trend score 3.4 out of 10, from popularity 51%, activity 39%, freshness 11%. - Popularity: 51% - Activity: 39% - Freshness: 11% ## Examples of the Hybrid Meat trend 5 featured examples from Mar 6, 2020 to Jan 28, 2022. - [Flexitarian Meat Products](https://www.trendhunter.com/trends/well-carved): Well Carved Packs Its Meatballs & Patties with Veggies, Grains & Legumes (Category: Lifestyle) Implication: Exploring the potential for creating and marketing meat products that cater to the flexitarian market by incorporating vegetables, legumes, and grains. - [Hybrid Meat Products](https://www.trendhunter.com/trends/maple-leaf-50-50): Maple Leaf 50/50 is Made of Half Premium Meat, Half Plant-Based Protein (Category: Lifestyle) Implication: Maple Leaf 50/50 is a disruptive innovation in the food industry that could change the way people consume and think about meat. - [Blended Meat Brands](https://www.trendhunter.com/trends/phils-finest): Phil's Finest Creates Products with a Mix of Meat and Veggies (Category: Lifestyle) Implication: The food industry is investing in R&D for blended meat products to cater to the rising demand for plant-based options. - [Conflicted Dual-Patty Burgers](https://www.trendhunter.com/trends/conflicted-burger): The BurgerFi Conflicted Burger is Now a Permanent Menu Item (Category: Lifestyle) Implication: The fast food industry can capitalize on the trend towards hybrid burgers by developing new menu offerings that appeal to flexitarian consumers and encourage them to visit more fr… - [Hybrid Protein Beef Sticks](https://www.trendhunter.com/trends/beef-stick): Nick's Sticks New Grass-Fed Beef Stick is Enhanced with 30% Pea Protein (Category: Lifestyle) Implication: Meat brands can innovate by incorporating plant-based protein into their products, tapping into the growing market of consumers seeking alternative protein sources. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)