# Hybrid Event Corporate and work-related events are made easier with hybrid programs. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 21, 2022 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/hybrid-event ## Key Figures - Trend score: 3.1/10 - Evidence articles: 5 ## What is the Hybrid Event trend? **Hybrid Event:** Though corporate events are back to being in-person, virtual attendance is still popular as it offers flexibility, accessibility and comfort for people not willing to travel. To prioritize experience, brands are releasing technologies and platforms that help enhance hybrid event experiences. ## The consumer insight behind the Hybrid Event trend The pandemic has tested consumers in a variety of ways--and also revealed the work preferences of many. The one-size-fits-all approach to workplace processes and organization no longer apply as professional workers increasingly prioritize flexibility in both their work styles and personal lives. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 14, 2020 to Apr 20, 2022 - Published: Jul 21, 2022 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Hybrid Event trend ### Hybrid Events As people look for more flexible and accessible event options, the trend of hybrid events is gaining popularity, as brands release technologies and platforms to help enhance the experience. ### Virtual Reality Enhancements With the continued need for virtual and hybrid events, the trend of using virtual reality to enhance these experiences is growing, allowing for more immersive and interactive options. ### Metaverse Platforms The trend of metaverse platforms is expanding, with companies like Nextech AR Solutions collaborating with non-profit organizations to build platforms catering towards specific industries. ## What the Hybrid Event trend means for industry ### For Event Management The event management industry would benefit from the incorporation of solutions and technologies that promote more hybrid event options and virtual reality enhancements to make these experiences more impactful. ### For Food Service The food service industry can benefit greatly from utilizing metaverse platforms that allow for a unique and interactive way of showcasing products and services. ### For Team Building The trend of hybrid team-building events allows for the creation of more inclusive and interactive workplace experiences that help unite both on- and off-site employees. ## Workshop question How could your brand be more flexible in its offerings for employees or customers? ## Trend signals for Hybrid Event Trend score 3.1 out of 10, from popularity 38%, activity 41%, freshness 12%. - Popularity: 38% - Activity: 41% - Freshness: 12% ## Examples of the Hybrid Event trend 5 featured examples from Jul 14, 2020 to Apr 20, 2022. - [VR-Enhanced Virtual Events](https://www.trendhunter.com/trends/igloo-vision1): Igloo Vision Works with Its Clients to Provide Memorable Experiences (Category: Tech) Implication: Igloo Vision's VR-enhanced virtual events have the potential to alter traditional event planning strategies for businesses within the events industry. - [Hybrid Events Platforms](https://www.trendhunter.com/trends/appyfair): The French Leader of Hybrid Events, AppyFair, is Now Available Worldwide (Category: Business) Implication: The event planning industry can leverage hybrid events platforms and virtual trade shows to meet the increasing demand for virtual and hybrid events. - [Hybrid Team-Building Events](https://www.trendhunter.com/trends/hybrid-team-building-events): Rockoly's Line of Hybrid Cooking Events Meet Current Workplace Needs (Category: Lifestyle) Implication: Event planning companies can create hybrid event packages and services to meet the growing demand for remote participation. - [Restauranteur Metaverse Platforms](https://www.trendhunter.com/trends/restaraunteur-metaverse-platform): This Metaverse Platform Caters to Canada's Food Service Industry (Category: Tech) Implication: Hospitality industry players can leverage metaverse platforms to promote and showcase their services, while enhancing interconnectivity among them, leading to improved value propo… - [Hybrid Event Management Platforms](https://www.trendhunter.com/trends/eventsair): EventsAIR Manages the Audiovisual Elements of a Hybrid Event (Category: Business) Implication: The EventsAIR Hybrid Event Solution Suite disrupts traditional event management and offers new ways to produce events. ## Recent trend clusters - [Embedded Intelligence](https://www.trendhunter.com/protrends/embedded-intelligence) (Tech) - [Snap Utility](https://www.trendhunter.com/protrends/snap-utility) (Tech) - [Power Convergence](https://www.trendhunter.com/protrends/power-convergence) (Tech) - [Visual Verification](https://www.trendhunter.com/protrends/visual-verification) (Tech) ## Trending in Tech - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Variable Aperture Smartphone Cameras](https://www.trendhunter.com/trends/iphone-18) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Self-Cleaning Smart Vacuums](https://www.trendhunter.com/trends/tinecos-pure-one-station-5) All articles: [Tech](https://www.trendhunter.com/tech)