# Hyaluronic Amplification An increasing range of personal products incorporate hyaluronic acid. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jun 3, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hyaluronic-amplification ## Key Figures - Trend score: 3.5/10 - Evidence articles: 6 ## What is the Hyaluronic Amplification trend? **Hyaluronic Amplification:** The highly coveted benefits of hyaluronic acid are pushing the beloved ingredient past its initial role in serums and moisturizers into various new corners of the personal products market. This evolution speaks to the growing expectation that products will not only solve one concern, but will also serve as a proactive restorative tool in order to prevent further issues. ## At a Glance - Evidence: 6 featured examples - Articles from: May 11, 2018 to Mar 5, 2019 - Published: Jun 3, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Hyaluronic Amplification trend ### Hyaluronic Acid Expansion The coveted benefits of hyaluronic acid are pushing the beloved ingredient past its initial role in serums and moisturizers into various new corners of the personal products market. ### Water-Based Products Products that are water-based or water-infused are gaining popularity as people seek lightweight yet effective options for skincare, haircare, and makeup. ### Targeted Skincare Consumers are increasingly looking for highly targeted forms of self-care and skincare, with products designed for specific areas of the face and body. ## What the Hyaluronic Amplification trend means for industry ### For Beauty and Personal Care The beauty and personal care industry is at the forefront of the hyaluronic acid expansion and water-based product trends, with a growing number of brands incorporating these ingredients and formulations into their products. ### For Health and Wellness The trend towards targeted skincare aligns with the broader health and wellness industry's focus on personalized care and functional ingredients. ### For Technology and Innovation Advancements in delivery technologies, such as biomimetic microvector delivery, are enabling the development of more effective and targeted skincare and haircare products. ## Workshop question What new features can you build-in to your product in order to provide a solution and prevent further problems? ## Trend signals for Hyaluronic Amplification Trend score 3.5 out of 10, from popularity 58%, activity 40%, freshness 8%. - Popularity: 58% - Activity: 40% - Freshness: 8% ## Examples of the Hyaluronic Amplification trend 6 featured examples from May 11, 2018 to Mar 5, 2019. - [Water-Based Perfumes](https://www.trendhunter.com/trends/alcohol-free-perfume): The Ellis Brooklyn MYTH Hydraparfum is an Alcohol-Free Perfume (Category: Fashion) Implication: In the perfume industry, there is an opportunity to innovate by creating water-based and alcohol-free fragrances that cater to sensitive individuals. - [Lightweight Water-Based Sunscreens](https://www.trendhunter.com/trends/physical-sunscreen): Katess' Physical Sunscreen Has a Comfortable Feel to It (Category: Fashion) Implication: Opportunity for skincare brands to develop lightweight sunscreens that cater to consumer demands for comfortable and effective sun protection. - [Derriere-Lifting Masks](https://www.trendhunter.com/trends/uplift-revealed): Uplift Revealed is Targeted Skincare Mask for the Buttocks (Category: Fashion) Implication: The skincare industry has an opportunity to capitalize on the demand for targeted masks that address specific areas of the body, like the buttocks. - [Hyaluronic Acid Hair Masks](https://www.trendhunter.com/trends/leave-in-mask): OGX's Leave-In Mask Features a Popular Skincare Ingredient (Category: Fashion) Implication: The personal care industry is embracing the use of innovative skin care ingredients in hair care products. - [Ultra-Hydrating Mascaras](https://www.trendhunter.com/trends/plumping-mascara): The Neutrogena Hydro Boost Plumping Mascara is Hyaluronic Acid-Enriched (Category: Fashion) Implication: The beauty and personal care industry can benefit from incorporating hyaluronic acid and other moisturizing ingredients into various products to meet the demand for hydration-focu… - [Glow-Enhancing Vitamin Gummies](https://www.trendhunter.com/trends/glow-sweet-glow): The Glow Sweet Glow Supplement Enhances the Appearance of Skin (Category: Lifestyle) Implication: Exploring the potential for innovative beauty and wellness brands to create vegan gummy supplements that enhance the appearance of skin. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)