# Humorizing Parenthood Modern media's portrayal of parenting places emphasis on satirical elements. By [Jordy E](https://www.trendhunter.com/JordyEleni) | Published Aug 25, 2015 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/humorizing-parenthood ## Key Figures - Trend score: 4.7/10 - Evidence articles: 5 ## What is the Humorizing Parenthood trend? **Humorizing Parenthood:** In contrast to the serious portrayal of parenthood that is often tied to child rearing, modern media is approaching the subject with a lighthearted feel. Adopting a satirical tone helps brands establish bonds with today's consumer, who frequently opts for authenticity above the sugar coating of difficult scenarios. Applying a truthful approach in all industries will gain this audience's respect. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 29, 2015 to Jul 12, 2016 - Published: Aug 25, 2015 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Humorizing Parenthood trend ### Authenticity in Parenting Portrayal Brands and media are responding to the desire for truthful and lighthearted approaches to difficult scenarios of parenthood. ### Humorous Parenting Marketing and Content Humor is increasingly used in ads, Instagram accounts and webcomics that depict parenting experiences to engage consumers. ### Accessible Parenting Advice Online Online series and social platforms provide millennial parents a voice and space for shared experiences. ## What the Humorizing Parenthood trend means for industry ### For Marketing and Advertising With an increasing desire for authenticity and humor, businesses can create engaging parenting campaigns that resonate with consumers. ### For Media and Entertainment Media content is adapting to the need for truthful and lighthearted portrayals of parenthood to cater to their viewers. ### For Technology and Social Media Online series and social platforms have provided millennial parents with a platform to share experiences with one another. ## Workshop question How well does your brand's communication around parenting reflect the real-life parenting experience? How could you use humor to add a dose of authenticity to that messaging? ## Trend signals for Humorizing Parenthood Trend score 4.7 out of 10, from popularity 76%, activity 59%, freshness 8%. - Popularity: 76% - Activity: 59% - Freshness: 8% ## Examples of the Humorizing Parenthood trend 5 featured examples from Jan 29, 2015 to Jul 12, 2016. - [Playful Pregnancy Pictures](https://www.trendhunter.com/trends/pregnancy-pictures): This Mom Created Webcomics of Everyday Life for Pregnant Women (Category: Pop Culture) Implication: Disruptive innovation opportunities in creating pregnancy-themed art, illustrations, webcomics and digital content. - [Hilarious Parenthood Instagrams](https://www.trendhunter.com/trends/asshole-parents): 'Asshole Parents' is a Safe Place to Share Universal Experiences (Category: Pop Culture) Implication: Opportunities to create new social platforms or expand existing ones that provide humorous and relatable content for parents. - [Outrageous Baby-Making Ads](https://www.trendhunter.com/trends/do-it-for-mom): This 'Do It for Mom' Ad Asks Danes to Reward Grandmothers with Babies (Category: Pop Culture) Implication: Opportunity for travel companies to develop unique vacation packages or services that incentivize people to go on vacation and have babies. - [Comical Parenting Ads](https://www.trendhunter.com/trends/similac-commercial): Similac's Commercial Reveals the Realities of Competitive Parenting (Category: Lifestyle) Implication: Developing innovative products that cater to the specific needs and preferences of different parenting styles and groups. - [Millennial Parenting Shows](https://www.trendhunter.com/trends/millennial-moms): 'Millennial Moms' Offers Tips on How to Overcome Parenting Challenges (Category: Marketing) Implication: Companies offering parenting services, such as daycare, can utilize the millennial mom’s YouTube series to promote their services as well as participate in the growing social medi… ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)