# Humorizing Maturity Young consumers adopt a lighthearted approach to growing older. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jun 4, 2015 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/humorizing-maturity ## Key Figures - Trend score: 4.1/10 - Evidence articles: 4 ## What is the Humorizing Maturity trend? **Humorizing Maturity:** In an effort to tackle the apprehension towards old age in a humorous manner, consumers are turning to mobile apps that take a satirical approach to maturity. Offering simulations and makeovers that comically transform users into a more mature version of themselves, these applications reflect a desire among consumers to come to terms with aging in a way that is both lighthearted and laid-back. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 20, 2013 to May 20, 2015 - Published: Jun 4, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Humorizing Maturity trend ### Humorous Aging Simulations Applications that offer hilarious yet comical transformations of users into an older version of themselves reflect the desire among consumers to come to terms with aging in a laid-back and lighthearted way. ### Age-Predicting Algorithms Technologies that use facial recognition to estimate age, such as Microsoft's how-old.net, are gaining traction as users, curious and brave, upload their photos to social media platform across the globe. ### Future-Predicting Makeovers Content creators are tapping into nostalgic videos, such as Cut Video's 100 Years of Beauty: Aging, to offer an emotional glimpse and reflection of a prospect future by using makeup and prosthetics to simulate aging. ## What the Humorizing Maturity trend means for industry ### For Health and Beauty The health and beauty industry can explore the potential of humorous applications to promote products, services, or digital campaigns to break the apprehension towards aging by capitalizing on humor to tackle age-related anxiety. ### For Marketing and Advertising Marketing and advertising professionals and companies can leverage technologies that mimic transformations of users to adapt to demographics and deliver personalized messages that meet the unique needs of specific audiences. ### For Entertainment and Content Creation The entertainment and content creation industry can use nostalgia as powerful of engagement and memory lane hook by tapping into emotional experiences of the past to talk about the future and its endless possibilities. ## Workshop question How can your brand leverage humor and satire to connect with younger audiences in a more authentic way? ## Trend signals for Humorizing Maturity Trend score 4.1 out of 10, from popularity 66%, activity 49%, freshness 8%. - Popularity: 66% - Activity: 49% - Freshness: 8% ## Examples of the Humorizing Maturity trend 4 featured examples from Sep 20, 2013 to May 20, 2015. - [Age-Prediction Algorithms](https://www.trendhunter.com/trends/howoldnet): Microsoft Introduces How-Old.Net as a Way to Guess Users' Age (Category: Pop Culture) Implication: Disruptive innovation opportunity: Implement age-prediction algorithms and facial detection technology to create personalized marketing campaigns. - [Virtual Facial Hair Apps](https://www.trendhunter.com/trends/facial-hair-apps): Test Out These Virtual Looks Before You Freak Out Your Girlfriend (Category: Fashion) Implication: Virtual try-on and personalized virtual makeup apps have disrupted the beauty industry, providing brands with an opportunity to transform the makeup buying experience. - [Aging Simulation Campaigns](https://www.trendhunter.com/trends/talk-to-your-future-self): Orange's Interactive Campaign Lets You Talk to Your Future Self (Category: Marketing) Implication: Disruptive innovation opportunity for tech companies to develop advanced facial motion capture software for various applications. - [Future-Predicting Makeovers](https://www.trendhunter.com/trends/100-years-of-beauty-aging): 100 Years of Beauty: Aging Shows What Engaged Couple Will Look Older (Category: Lifestyle) Implication: Using augmented reality technology to create personalized makeovers and skincare routines for customers based on predicted future needs. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)