# Humorizing Maternity A comical spotlight is put on moms to showcase a fun side to adulthood. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jul 28, 2014 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/humorizing-maternity ## Key Figures - Trend score: 4.9/10 - Evidence articles: 8 ## What is the Humorizing Maternity trend? **Humorizing Maternity:** Campaigns are showcasing motherhood in a humorous light to reflect a more contemporary view of adulthood. Featuring moms doing unexpected activities, these advertisements showcase a more youthful side to maternity, using elements of adolescence to connect with aging consumers. ## At a Glance - Evidence: 8 featured examples - Articles from: Dec 26, 2012 to Jul 4, 2016 - Published: Jul 28, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Humorizing Maternity trend ### Humorous Maternity Campaigns Campaigns showcasing motherhood in a humorous light to reflect a more contemporary view of adulthood. ### Realistic Parenting Commercials Commercials that use humor to depict and poke fun at the realities of parenting. ### Creative Family-centric Ads Ads that use entertaining and imaginative stories to showcase products targeted towards families. ## What the Humorizing Maternity trend means for industry ### For Consumer Goods Comedic ads targeting mothers to promote products related to parenthood or childcare. ### For Automotive Ads using family narratives and humor to advertise cars that cater to family needs and safety. ### For Technology Ads that resonate with the younger and tech-savvy crowd by using humor to drive audience engagement. ## Trend signals for Humorizing Maternity Trend score 4.9 out of 10, from popularity 87%, activity 54%, freshness 8%. - Popularity: 87% - Activity: 54% - Freshness: 8% ## Examples of the Humorizing Maternity trend 8 featured examples from Dec 26, 2012 to Jul 4, 2016. - [Newborn Safety Auto Commercials](https://www.trendhunter.com/trends/volkswagen-jetta-commercial): Safety is Paramount in the New the Volkswagen Jetta Commercial (Category: Autos) Implication: Emerging marketing opportunities in the form of emotionally resonant safety messaging, like that employed by Volkswagon in the Jetta Commercial, in addition to emerging safety-foc… - [Satirical Fast Fashion Commercials](https://www.trendhunter.com/trends/old-navy-campaign): This Old Navy Campaign Teaches Moms About Cool Clothes (Category: Marketing) Implication: Disruptive innovation opportunity: Incorporating humor and budget-conscious themes in commercials to attract young parents looking for affordable clothing options. - [Motherly Texting Ads](https://www.trendhunter.com/trends/funny-mothers-day): Samsung's Funny Mother's Day Ad Looks at 'Texts From Mom' (Category: Tech) Implication: Telecoms can leverage humorous ads that showcase common texting fails to promote their messaging services. - [Thug-Style Mommy Raps](https://www.trendhunter.com/trends/the-motherhood-featuring-fiat-500l): 'The Motherhood' Featuring Fiat 500L is the Best Car Commercial Around (Category: Autos) Implication: Disruptive innovation opportunity: Car manufacturers can explore new ways to promote their vehicles by incorporating creativity, humor, and relatability in their advertisements. - [Life-Size 3D-Printed Models](https://www.trendhunter.com/trends/3du): Groupon is Offering to Print a '3DU' Replica for Mother's Day (Category: Unique) Implication: The e-commerce marketplace industry can explore opportunities in offering 3D-printed customized products for special occasions. - [Possessive Parent Deodorant Ads](https://www.trendhunter.com/trends/old-spice-mom-song): This Humorous Old Spice 'Mom Song' Ad Depicts Protective Mothers (Category: Fashion) Implication: Disruptive innovation opportunity: Develop innovative parenting products that address the concerns and needs of today's overprotective parents. - [Comical Parenting Ads](https://www.trendhunter.com/trends/similac-commercial): Similac's Commercial Reveals the Realities of Competitive Parenting (Category: Lifestyle) Implication: Developing innovative products that cater to the specific needs and preferences of different parenting styles and groups. - [Dancing Mom Snack Commercials](https://www.trendhunter.com/trends/grocery-store-commercials): Big Lots is Featuring Hilarious Grocery Store Commercials with Moms (Category: Marketing) Implication: Consumer packaged goods industries can take advantage of discounted prices for their snack products to make them accessible to a larger market. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)