# Humorizing Health Medical marketing takes on comedic elements for a more lighthearted approach. By [Jordy E](https://www.trendhunter.com/JordyEleni) | Published Sep 1, 2015 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/humorizing-health ## Key Figures - Trend score: 4.0/10 - Evidence articles: 4 ## What is the Humorizing Health trend? **Humorizing Health:** In light of how alarming illness can be, medical marketing professionals are adopting a lighthearted approach to advertising. Using a humorous tone in the context of serious scenarios appeals to consumers by standing out from the crowd. This pushes further into attempts at branded authenticity that are appealing to consumers seeking truth and transparency. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 2, 2014 to Apr 24, 2015 - Published: Sep 1, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Humorizing Health trend ### Humorous Medical Marketing Medical marketing professionals are adopting a lighthearted approach to advertising, using humor in serious scenarios to appeal to consumers seeking truth and transparency. ### Suggestive Healthcare Campaigns Using advertising through unconventional channels and creating humorous interactions between consumers and healthcare professionals presents an opportunity for shifting the focus of medical marketing campaigns to preventative care. ### Animal-based Health Campaigns By leveraging cute mascots and animals that appeal to young women and children, healthcare professionals can promote the positive impact of mental and emotional health on overall wellness and potentially increase awareness of preventative care practices. ## What the Humorizing Health trend means for industry ### For Advertising Advertising professionals can incorporate humor into medical marketing campaigns to appeal to consumers and promote truth and transparency in branding. ### For Healthcare Healthcare professionals can leverage unconventional channels and humorous campaigns to shift the focus of medical marketing campaigns from treatment-oriented to preventative care-focused. ### For Consumer Goods By incorporating animal mascots that appeal to young women and children, consumer goods can help promote the importance of mental and emotional health on overall wellness. ## Trend signals for Humorizing Health Trend score 4.0 out of 10, from popularity 60%, activity 53%, freshness 8%. - Popularity: 60% - Activity: 53% - Freshness: 8% ## Examples of the Humorizing Health trend 4 featured examples from Jun 2, 2014 to Apr 24, 2015. - [Cheeky Health Campaigns](https://www.trendhunter.com/trends/cancer-awareness-campaign): Cancer Awareness Campaign for Colon Health Brings Humor to Buses (Category: Marketing) Implication: Opportunity for healthcare providers to use humor in their campaigns and make an emotional impact on patients. - [Cute Testicular Cancer Campaigns](https://www.trendhunter.com/trends/furballs): Furballs by DentsuBos Likens Guinea Pigs to Testes (Category: Lifestyle) Implication: Healthcare providers can use creative and humorous campaigns to promote awareness and prevention of diseases, encouraging individuals to take their health seriously. - [Soothing Polar Campaigns](https://www.trendhunter.com/trends/medicine-marketing): Halls' Medicine Marketing Offers 'Animal Thereapy' with a Polar Bear (Category: Marketing) Implication: Opportunities for healthcare companies to incorporate animal therapy and emotional marketing in drug promotion - [Suggestive Healthcare Campaigns](https://www.trendhunter.com/trends/mens-health-month): Nurse Nicole Promotes Men’s Health Month on Tinder (Category: Lifestyle) Implication: Exploring innovative ways to create interactive advertising campaigns can lead to new opportunities for growth and engagement. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)