# Humorizing Activism Philanthropy is refocused on laughter instead of guilt to enhance efficacy. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Apr 28, 2014 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/humorizing-activism ## Key Figures - Trend score: 4.7/10 - Evidence articles: 6 ## What is the Humorizing Activism trend? **Humorizing Activism:** Incorporating aspects of digital culture like viral videos and memes, activists are utilizing humor to grab the attention of consumers to enhance sharing and efficacy. Diverging from guilt-focused tactics, the campaigns re-brand philanthropy as hip to garner attention from younger consumers who idolize quirky humor as humanizing and for its ability to convey urgency without negativity. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 25 to Apr 16, 2014 - Published: Apr 28, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Humorizing Activism trend ### Humor-driven activism Campaigns are utilizing humor to capture the attention of consumers, shifting away from guilt-focused marketing tactics. ### Viral videos for social good Internet viral crazes like cat videos, humorous selfies and first videos are being leveraged to raise awareness and funds for social causes. ### Creative approaches to health education Entertaining and engaging media such as hip-hop music and comical photographs are being developed to promote healthy habits and raise awareness about health issues. ## What the Humorizing Activism trend means for industry ### For Advertising Advertisers can develop campaigns that use humor, trending memes and viral videos to engage younger consumers that respond well to non-conventional campaign tactics. ### For Non-profit Charitable organizations can harness the power of humor, cats and the latest virality trend to convey urgent messages and raise awareness about social causes. ### For Healthcare Healthcare industry professionals can develop engaging and creative health education campaigns that help to increase public awareness, reduce stigma and promote healthy habits. ## Trend signals for Humorizing Activism Trend score 4.7 out of 10, from popularity 85%, activity 48%, freshness 8%. - Popularity: 85% - Activity: 48% - Freshness: 8% ## Examples of the Humorizing Activism trend 6 featured examples from Feb 25 to Apr 16, 2014. - [Charitable Feline Film Festivals](https://www.trendhunter.com/trends/just-for-cats): 'Just for Cats' is Bringing The Best Cat Videos to The Big Screen (Category: Pop Culture) Implication: Entertainment industry can monetize cat videos and similar niche content promoting pet-friendly products, harnessing various media formats, and live events. - [Comical Sobriety Selfies](https://www.trendhunter.com/trends/drinkingsobertumblrfunny): Tumblr Blogger Wexism Captures Her Favorite Responses to Being Sober (Category: Lifestyle) Implication: Opportunity for digital marketers to explore new strategies in targeting non-drinking party-goers. - [Rainbow-Refurbished Charitable ATMs](https://www.trendhunter.com/trends/gaytm): These New ATMs Called 'GAYTMs' Promote LGBTQ Support (Category: Social Good) Implication: Banks can use the personalization of their ATMs and digital banking platforms to foster inclusivity and allyship with underrepresented communities - [Viral LGBT Parodies](https://www.trendhunter.com/trends/viral-first-videos): ‘First Gay Hug’ is The Most Recent Viral 'First' Video (Category: Pop Culture) Implication: There could be an opportunity for fashion brands to feature LGBTQ+ individuals and diverse identities in their advertising campaigns and marketing materials. - [Foxy Feline Adoption Videos](https://www.trendhunter.com/trends/cats-and-abs): Cosmopolitan Promotes Pet Adoption with a 'Cats + Abs' Music video (Category: Pop Culture) Implication: The pet adoption industry can leverage viral video content to promote the adoption of animals and raise awareness for their cause. - [Catchy Cervical Cancer Raps](https://www.trendhunter.com/trends/nadia-kamil): Nadia Kamil Raps About the Importance of Pap Smears (Category: Pop Culture) Implication: Opportunity for disruptive innovation in healthcare education methods, incorporating creative and engaging content like the 'Pap Rap'. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)