# Humanized Pet The humanization of pets in the family unit is honed in on by brands. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 31, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/humanized-pet ## Key Figures - Trend score: 3.5/10 - Evidence articles: 6 ## What is the Humanized Pet trend? **Humanized Pet:** The concept of pets being seen as not extended parts of families, but actual members of them, is being targeted by brands that are offering humanized services that cater to people with animals. These products and services allow for a unique form of indulgence that puts a distinct twist on familial bonding. ## At a Glance - Evidence: 6 featured examples - Articles from: May 15, 2017 to Aug 28, 2018 - Published: Aug 31, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Humanized Pet trend ### Humanization of Pets Brands are offering humanized services that cater to people with animals allowing for unique indulgences and a twist on familial bonding. ### Pet-Friendly Services New pet-friendly bar pop-ups and high-end feline entrees are emerging to cater to pet owners, satisfying their growing desire to treat pets as family members, extending luxury experiences to their furry friends. ### Pet-Centric Employee Benefits Companies are going beyond traditional maternity and paternity leave programs to offer 'Fur-ternity Leave' for new pet parents, recognizing important life events that happen outside of the office and stressing employees' growing desire for flexibility and understanding from their workplace. ## What the Humanized Pet trend means for industry ### For Pet Food and Beverage As pets are increasingly seen as family members, there is a growing demand for high-end and specialized pet food and beverage products and services. ### For Pet Technology Pet owners are seeking innovative solutions that cater to their pets, including travel-friendly pet passports, GPS-enabled SIM cards for collars, and social media tracking. ### For Human Resources Pet-centric employee benefits such as 'Fur-ternity Leave' are part of a growing trend in company culture to offer more personal structures for benefits and employee perks. ## Workshop question How could your brand allow for unique forms of indulgence within its area of expertise? ## Trend signals for Humanized Pet Trend score 3.5 out of 10, from popularity 57%, activity 41%, freshness 8%. - Popularity: 57% - Activity: 41% - Freshness: 8% ## Examples of the Humanized Pet trend 6 featured examples from May 15, 2017 to Aug 28, 2018. - [Travel-Friendly Pet Passports](https://www.trendhunter.com/trends/pet-passport): Canvas Holidays Ranks the Miles Per Year Traveled by Furry Friends (Category: Lifestyle) Implication: The rise of social pet profiles calls for innovative features and platforms that cater specifically to the needs and interests of pet owners. - [Pet-Centric Employee Benefits](https://www.trendhunter.com/trends/nina-hale): Nina Hale's ‘Fur-ternity Leave’ Allows Absences for Pet Parents (Category: Lifestyle) Implication: The pet industry benefits from increased awareness and employee priorities towards pet well-being. - [Feline Wine Brands](https://www.trendhunter.com/trends/pet-winery): Pet Winery Offers Faux Wines for People's Pets (Category: Lifestyle) Implication: The trend towards humanization of pets presents a disruptive innovation opportunity for companies looking to cater to pet owners who treat their pets as family members. - [High-End Feline Entrees](https://www.trendhunter.com/trends/sheba-craft-collection): The Sheba Craft Collection Comes in Three Flavor Varieties (Category: Lifestyle) Implication: Pet food manufacturers can capitalize on the growing trend of high-end, premium pet food products to cater to owner preferences for luxury, real ingredients, and convenience. - [Pet-Friendly Bar Pop-Ups](https://www.trendhunter.com/trends/pet-friendly-bar): London's Pet Pavilion Pawsecco Bar is a Dedicated Bar for Dogs (Category: Marketing) Implication: The hospitality industry can expand its offerings by incorporating pet-friendly bars, attracting pet owners and creating a unique experience for guests. - [Pet-Friendly Family Phone Plans](https://www.trendhunter.com/trends/telenors-petfriendly): Telenor's Pet-Friendly Plans Lets People Add Pets to Their Plans (Category: Lifestyle) Implication: The telecommunications industry can explore pet-friendly phone plans as a way to attract new customers and increase brand loyalty. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)