# Human-Powered Brands launch services that are 100% powered by people. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Aug 26, 2025, updated Sep 4, 2026 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/human-powered ## Key Figures - Trend score: 6.3/10 - Evidence articles: 5 ## What is the Human-Powered trend? **Human-Powered:** From Write.ad’s 24-hour human-written ad copy to Literal Humans’ editorial-style storytelling and Del Real Foods’ “Abuela Intelligence” campaign, a wave of brands are leaning on people, not algorithms, to deliver creativity, wisdom, and authentic connection. ## The consumer insight behind the Human-Powered trend People are burnt out from the constant churn of digital content that feels copy-pasted, rushed, and impersonal. AI has made it easier than ever to flood feeds with content, but that abundance has created a new kind of scarcity: content that actually feels genuine. Consumers are increasingly skeptical of interactions that lack depth, and they’re frustrated by how quickly digital experiences blur together. What they’re craving isn’t more efficiency or scale—it’s storytelling, advice, and creativity that carries a sense of lived experience. The more digital noise they face, the more they value the human touch. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 29, 2024 to Sep 2, 2026 - Published: Aug 26, 2025 - Last updated: Sep 4, 2026 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Examples of the Human-Powered trend 5 featured examples from Jun 29, 2024 to Sep 2, 2026. - [People-Powered Intelligence Campaigns](https://www.trendhunter.com/trends/abuela-intelligence): Del Real Foods' Abuela Intelligence Honors Real, Warm Wisdom (Category: Tech) Implication: The industry is embracing traditional culinary wisdom to appeal to consumers seeking more meaningful and authentic eating experiences. - [AI Talent Reward Programs](https://www.trendhunter.com/trends/bonus-program): EY Committed $100 Million to Its Bonus Program for Human Skills (Category: Tech) Implication: Consulting and advisory firms are redefining value creation as AI automates routine work, making human expertise, client judgment, and change leadership more commercially importan… - [Human-Centric Marketing Agencies](https://www.trendhunter.com/trends/literal-humans): Literal Humans Prioritizes Authentic Storytelling Over AI Content (Category: Tech) Implication: Digital marketing agencies are evolving towards personalized, human-focused strategies, offering a fresh perspective against AI-dominated content production. - [Human Copywriting Services](https://www.trendhunter.com/trends/writead): Write.ad Delivers Human-Written Ad Copy in Just 24 Hours Flat (Category: Lifestyle) Implication: The copywriting industry is evolving to offer human-driven, rapid-response solutions that emphasize creativity and brand-specific storytelling. - [Human-Penned AI Newsletters](https://www.trendhunter.com/trends/not-a-bot-newsletter): The 'Not A Bot' Newsletter Explores AI from a Human Perspective (Category: Tech) Implication: Newsletters focusing on AI from a human perspective are transforming how content is curated and consumed within the media industry. **Workshop question:** How could your brand inject more human voice and lived perspective into the experiences you create? ## Themes within the Human-Powered trend ### Human-Driven Content Creation The rise of human-written ad copy and newsletters underscores a shift towards valuing originality and creative authenticity over algorithmic efficiency. ### Person-Centric Brand Campaigns Campaigns like Del Real Foods' 'Abuela Intelligence' showcase a trend where brands emphasize cultural wisdom and emotional connection, challenging the dominance of technological solutions. ### Genuine Interaction Focus The preference for services such as Literal Humans highlights a trend towards direct, meaningful storytelling that prioritizes human insight over automated engagement. ## What the Human-Powered trend means for industry ### For Marketing & Advertising Brands are seeking to rejuvenate customer relationships through human-based strategies that offer honesty and creativity in an age of digital saturation. ### For Content Creation & Media As AI becomes standard in the industry, publishers and creators who prioritize human-touch narratives are redefining media authenticity and engagement. ### For Technology & Communications Increasing skepticism towards fully automated interactions fuels opportunities for tech companies to integrate more human elements, creating more personalized user experiences. ## Trend signals for Human-Powered Trend score 6.3 out of 10, from popularity 54%, activity 47%, freshness 88%. - Popularity: 54% - Activity: 47% - Freshness: 88% ## Recent trend clusters - [Pocket Continuity](https://www.trendhunter.com/protrends/foldable-phone-accessories) (Tech) - [Proactive Objects](https://www.trendhunter.com/protrends/proactive-consumer-devices) (Tech) - [Structured Stacks](https://www.trendhunter.com/protrends/ai-ready-software) (Tech) - [Ambient Assistance](https://www.trendhunter.com/protrends/adaptive-sensory-devices) (Tech) ## Trending in Tech - [Jewelry-Inspired Wellness Wearables](https://www.trendhunter.com/trends/jewelry-inspired-wellness-wearables) - [Budget Tough-Screen Phones](https://www.trendhunter.com/trends/budget-tough-screen-phones) - [Nonverbal Companion Robots](https://www.trendhunter.com/trends/nonverbal-companion-robots) - [Screenless Thermal Print Cameras](https://www.trendhunter.com/trends/screenless-thermal-print-cameras) All articles: [Tech](https://www.trendhunter.com/tech)